Visual learning is key to reduce the complexity of your demonstration and create a longer lasting impression with your audience. Visual learning is a style in which a learner utilizes – surprise – visualizations such as graphs, charts or maps. It is one of the three basic types of learning styles and helps your listeners to easily follow your storyline.

When using visuals, the percentage of information that people remember is significantly higher compared to just listening to your voice or following your cursor.

It does not matter what you are saying – instead, it’s about how you are saying things.

In our daily communication, 54% of our interactions are based on non-verbal communications: gestures, body language, eye contact. None of which exists in a remote web-presentation.

Mastering your verbal skills and tonality is one core objective when delivering great and compelling presentations.

Classic – someone is having technical issues joining the meeting, some parties are coming late. Often, we are already behind our demo schedule before even getting started. Allowing time for unforeseen errors is a no-brainer.

However, it is also easy to get off track or lost in tiny little details when answering questions. As a result, the end of your demo is a hasty rush. When instead, the end of your demo is one of the most important parts: Winning demos involve 12% more time (>4 minutes) devoted to planning next steps and wrapping up.

Getting your time management right is tough – but there are techniques that will allow you to stay on track!

Even though you might be the most knowledgeable person at your company, there are common pitfalls which could make you look less confident. Doing a software demonstration, there are few basic principles you need to incorporate in order to look confident. Vice versa, not paying attention to details can make you look insecure.

Learn how to do a compelling and convincing presentation with our actionable advice.

People buy from people – this is probably one of the oldest but still most important sales advice of all time. Even in B2B, we are doing people business. It is important that your counterpart(s) can sympathize with you and create a personal relationship that goes beyond their list of requirements. Being authentic is one key to accentuate your persona/personality and give your listeners something they could connect and empathize with. 

In the context of software demonstrations and sales, highlighting pain points instead of pleasure points has higher impact and better sticks with our audience. Pain points are the key to grab our prospect’s attention. They allow us to emphasize with our audience’s status quo and position our solution to cure their pain. 

Understand how to utilize this knowledge to increase your demo win rate.

Deliver your demo in short sprints rather than long marathons. Demos are „presales talking heavy“. But nobody wants to listen to your monologue for more than a certain period of time. Cut your demo in smaller bites and interact with your audience regularly to reset their attention.