Make a real impact this year
Join for free or donate any amount. On December 16th, we come together for a 3-hour online session where every donation goes directly to people in need.
100% of what you give goes to charity
Where the money goes
100 % of the donations will go to Aktion Deutschland Hilft, a strong alliance of leading aid organisations, helping women, men, and children who are suffering from hunger worldwide.
See how donations transform lives by providing food security and hope to communities worldwide.
Image by [C] LandsAid/Khalid Althor
Yemen has been suffering from a violent conflict for years.
The economy and the country’s civil infrastructure are heavily damaged. More than three million people have been displaced, and the prices for basic food have exploded.
To ease the severe food shortage, LandsAid supports the region by distributing food packages to 640 families.
Image by [C] TERRA TECH
In the Kalu district of central Ethiopia, a TERRA TECH relief project fights acute child hunger. Every day, at least 4,000 highly vulnerable school-aged children receive a nutritious, locally prepared meal. The goal: better health and regular school attendance.
Image by [C] Care.de
CARE uses a proven approach to support people in Somaliland.
Seven schools receive warm meals every day, which helps reduce school dropouts.
Girls and boys can stay in class and focus better because they no longer study on an empty stomach.
Three hour online session on December 16th, 2025
The event will take place on December 16th, 2025, from 4:00pm - 7:00 pm EST. This should allow most people to join either in the morning, afternoon, or early evening.
The session will run for about three hours. Since we don't know how many people will join (hopefully a lot!), it will be more of a lecture-style format with a few individual exercises, but I’ll make sure to keep it engaging and actionable.
The session will take place online. Depending on the number of participants, we’ll choose the tool that offers the best experience and performance. But since most of you work in tech sales, you'll figure out!
We’ll look at common demo habits that often hurt your message without you even noticing.
You’ll learn why these habits break trust, how to spot them in your own demos, and what to do instead to deliver a cleaner and more effective experience.
Your words matter.
We’ll work on how to explain things in a simple, confident and structured way so your audience understands you faster.
Small changes in your phrasing can make your demo sound clearer, more professional and more helpful.
Most people fall back on weak check-in questions that shut down the conversation.
You’ll learn better, more meaningful questions that invite discussion, uncover real needs and create stronger engagement with your demo audience.
A demo only works when it connects to a problem the customer actually cares about.
We’ll practice how to set the right context, explain the “why” before the “how,” and make sure every feature you show ties back to a clear reason that matters.
The workshop is free. You can support the charity with a donation of your choice.
Every contribution makes a real difference. Select an amount or enter your own.
Secure payment via betterplace.org
Not at all. This is a free session. If you can’t donate or simply don’t feel like it, that’s totally fine. You’re welcome either way.
If you can donate: thank you. It’s completely up to you how much you want to give, and it will stay fully anonymous.
If you want, we can share a list of top donors, but only if you choose to be listed.
I still can’t believe that people are dying from hunger in 2025.
It feels unreal and wrong.
At the same time, many governments have cut their budgets for global health and nutrition programs, leaving huge gaps.
There are many causes worth supporting.
This year, fighting hunger is where we can have immediate impact.
If we continue this next year, we can choose a new cause together.
It’s one of the most trusted charity alliances in Germany.
Living here myself, it’s easier for me to understand how they work and where the money goes.
They support a broad network of humanitarian organisations, which means the impact is spread across many regions and partners.
And just to be clear: the money does not stay in Germany.
It supports people in crisis regions around the world.
Yes, unfortunately.
Payment processors always take a small fee.
But: I will cover all transaction fees myself.
So whatever you give – 5 €, 10 €, 50 € – 100% goes straight to charity.
I have asked myself this question many times.
Why not just donate quietly and keep it private?
The honest truth is this.
Doing it publicly creates more impact.
More reach. More support. More help for people who need it.
2025 has been an incredible year for me on many levels.
And that has little to do with me alone.
It is because of all of you. Friends. Partners. Customers. Mentors. My network.
More than 14,000 people follow my work now.
I use this network to sell my workshops.
So why not also use it to support something bigger than my own business?
I feel a responsibility here.
If you have a strong network, you can use it for more than sales.
You can use it to create real value for others too.
Yes, doing this publicly might look good for my brand.
That is unavoidable.
But it is not the intention.
Let me be very honest.
Before judging someone for running a public charity campaign, it helps to look at your own contributions first.
If you already help in your own way, thank you.
If not, maybe give the people who try a bit of grace.
