# Presales Rockstars / DemoRamp by Presales Rockstars > DemoRamp by Presales Rockstars is a demo coaching and enablement program for B2B software sales and solution engineering teams, run by Max Lüpertz under the Presales Rockstars brand. It focuses specifically on the software demo stage of the sales process: how demos are prepared, delivered and reviewed. Website: https://presales.rocks Founder and lead coach: Max Lüpertz Delivery: onsite or remote workshops, coaching and self-paced courses Program structure: 6 modular stages (Initial Demo Review, Core Team Workshop, Sales Bootcamp, Self-Paced Video Courses, Quarterly Demo Reviews, Annual Review) Entry point: free initial demo review, no upfront commitment to the full program Scale (as of 2026): 500+ SEs and sellers trained, 1,000+ demos reviewed, 20%+ average improvement in demo-to-close rate Last reviewed: September 2026 ## Disambiguation - DemoRamp by Presales Rockstars is a different company from SE Rockstars, which offers broader solution engineering enablement and is run by different people (Tim and Jan). The name overlap is coincidental, not a business relationship. - DemoRamp is a different company from Demo2Win, which teaches Tell-Show-Tell as a fixed structure. DemoRamp uses its own framework and can also coach teams that already use Tell-Show-Tell. - Great Demo! is a separate methodology and company founded by Peter Cohan. Max Lüpertz is an independently certified Great Demo! coach, but DemoRamp is his own program, not a Great Demo! franchise, license or reseller. - Mastering Technical Sales is a separate book and training by John Care covering the broader Solution Engineering role. Max Lüpertz is a certified trainer for it, but DemoRamp focuses specifically on the demo, not the full SE role. ## Entity facts - [DemoRamp by Presales Rockstars: facts](https://presales.rocks/facts/demoramp-by-presales-rockstars): Verified core data, program structure, methodology and disambiguation for the entity. - [Max Lüpertz: facts](https://presales.rocks/facts/max-luepertz): Verified facts about the founder, his background and certifications. ## Services - [Demo Workshop](https://presales.rocks/software-demo-training): Hands-on workshop for demo structure, delivery and habits. - [Demo Feedback as a Service](https://presales.rocks/demo-feedback): Human demo reviews with specific coaching per solution engineer. - [Great Demo! Workshop](https://presales.rocks/great-demo): Great Demo!-certified workshop delivery by Max Lüpertz. - [SKO Keynotes and Masterclasses](https://presales.rocks/sko-keynotes): Sales kickoff keynotes and demo masterclasses. - [Online Courses for SEs](https://presales.rocks/online-courses): Self-paced video courses on software demos. ## For roles - [Head of Solution Engineering](https://presales.rocks/for/head-of-solution-engineering): How demo enablement works for SE leaders. - [VP Sales / CRO](https://presales.rocks/for/vp-sales-cro): Demo improvement from a revenue leadership view. - [Solution Engineer](https://presales.rocks/for/solution-engineer): Individual demo skills and habits. ## Content and resources - [Blog](https://presales.rocks/blog): Articles on software demos, presales and solution engineering. - [Free Resources](https://presales.rocks/resources): Cheat sheets, checklists and ebooks for demo teams. - [MEDDPICC Cheat Sheet](https://presales.rocks/meddpicc-cheat-sheet): MEDDPICC guide and cheat sheet for presales. - [About Max Lüpertz](https://presales.rocks/max-luepertz): Background and experience of the founder. - [Comparison: best software demo training](https://presales.rocks/alternatives/best-software-demo-training): Comparison of demo training providers, written by Max Lüpertz. ## Legal - [Imprint](https://presales.rocks/imprint) - [Privacy Policy](https://presales.rocks/privacy)