Presales – Your Unfair Advantage

Presales Unfair Advantage B2B Sales

With changing market dynamics and a shift in buyer behaviour, organisations need to understand the importance of leveraging and empowering their presales resources. Buying complex enterprise/B2B-software has become more complex than ever before. As a result, facilitating the buyer’s purchasing process and helping them buy through prescriptive advice has become a critical objective for modern […]

Modern PreSales Definition – Far Beyond Technical Sales

Presales is often described as a sales supporting role – but its not! Presales is all about empowering and educating your buyers. Instead of primarily focusing on your duties along the sales cycle, it is more important to enable your buying champions to accomplish all their challenges throughout their buying journey! You are supposed to […]

Deliver your Demo in Short Sprints rather than Long Marathons

The importance of avoiding monologues and a good „Talk-to-Listen“ Ratio In one of the previous articles we have covered the ideal duration of your software demonstration. Furthermore, extensive data analysis has revealed that winning demos stimulate conversations, especially during the second half of your demo. Still, you might be wondering what is the right ratio […]

How to Reduce the Complexity of your Software Demonstration to not Lose your Audience

The Importance of Managing Complexity Managing the complexity of your software demonstration is a key success factor for not losing your audience. In one of our recent blog-posts, you can learn that winning demos are delivered in short sprints rather then endless monologues. When planning and doing your demo you have to be careful regarding […]

How Long Should My Demo Last?

Great Demos Stimulate Conversations and Naturally Last Longer Please ask yourself: How much time did you spent with your last prospect walking them through your software? Was it 60, 90 or even 120 minutes? Your average demoduration? ~ 30 Minutes ~ 60 Minutes ~ 90 Minutes > 120 minutes   Many of my clients have […]