Software Demo Coaching

Boost your sales performance  with persuasive product demos & presentation strategies – online & offline.

Drive Your B2B-Sales Performance

We drive increased B2B-Sales Performance with Software Demo Trainings & Coaching. 
Enable PreSales to become a key asset of your salesforce driving customer satisfaction and business growth at your company.

Boost Revenue

Ignite immediate and sustainable revenue growth with smart demo strategies and techniques.

Accelerate Sales

Shorten your sales cycles using more focused demonstrations that enforce your prospects to buy sooner.

Increase Your Dealsize

Increase deal sizes by better illustrating value to the prospect throughout the demonstration and buying journey.

Software Demo Masterclass

Learn how to improve your online software demo techniques by attending our Software Demo Masterclass.
Ignite immediate and sustainable revenue growth with smart demo strategies and best practices.

Hook Your Audience

Software Demo Playbook

Learn how to hook your audiende and how to gain and especially retain their attention with our Software Demo Playbook. Manage the complexity of your solution and provide unique value to your clients. 

Understand the differences and implications of online demo sessions compared to face-to-face meetings. Learn about buyer behaviour and the importance of gaining and retaining their attention in the on-demand economy.

Having a clear demo structure and plan does not only help you to stay on track. It is also key for your audience to keep up with you and anticipate what is coming next. 

Selling complex B2B-solutions is tough! Learn how to reduce the level of complexity with easy tricks and stop losing your audience.

In this chapter, you are going to learn about actionable and easy to implement advice to enrich your demo toolkit. The step-by-step approach enables you to incorporate new techniques and methods one at a time to continuously improve your demo performance.

Knowing about the most common demo bloopers is not that hard but can increase your demo success rate significantly.​ You are going to learn abou the most common demo no-gos and how to avoid them.

Learn how to open and close your demo with effectice sales strategies to not miss out on any next steps. Create a compelling and mutual wrapper around your demo that will significantly increase rapport and eliminate misunderstandings.

Demo Audit

Get actionable and profound feedback on your (web-) demo.
Identify blind spots, potentials and techniques to improve your demo success rate and presales staff performance.

Understand how to better gain and retain your audience’s attention and structure your demo to establish raport.

Be careful not to lose your audience after just a few minutes - managing attention is key, especially in online demo sessions.


Wondering why companies invest such little time and money improving their product demos, I started to systematically create the Software Demo Framework.

It is a step-by-step sales methodology that will walk you through the various elements of a product demo, providing tools and techniques to improve your demo performance and presentation skills.

The Software Demo Framework is based on my own experience selling complex B2B-software, and has been enriched with extensive research from industry-leading presales and communication experts.

It is a growing online-resource to empower as many presales folk as possible to deliver compelling and engaging demos and drive business growth at their company.

Max Lüpertz

@ PreSales Rockstars


Presales Rockstars provides coaching and training for B2B-software companies. We enable presales professionals, sales engineers and solution architects to improve their software demo performance to drive customer satisfaction and business growth at your company.

Our services are meant for anyone selling complex software products via (remote) demo sessions. It is supposed to enable presales and solution consultants as well as sales engineers and account executives to excel at their job and become key assets who are driving customer satisfaction and business growth at their company.

Increasing your and your team’s software demo performance is one of the easiest yet most powerful ways to boost your sales and business growth.

Software demos are one of the most critical steps in the sales process as you are speaking to a variety of stakeholders. It is your single best chance to demonstrate your expertise and convey the value of your product and pain you are going to solve for your prospect.

Do not use a lame one fits all approach and bore your audience to death. Instead, be better, smarter and show of your skills to win more business.

I’ve been into complex B2B-software sales for more than seven years. Ultimaltey, I was able to grow the order entry as UK sales director by 350% to €1,2mn with limited ressources and time. The key was to establish a personal relationship with my buying groups as well as being able to convey the value and benefits of the solution and my expertise. Which led to a demo-success rate of >85%.

PRESALES ROCKS.TARS and the Software Demo Masterclass are highly recommended to anyone intrested in developing their online sales skills, either for software products or other digital goods. I’ve taken this course last year and now I run my own business.

Tom Bachman – StartUp Founder