Demo skills coaching for fast-growing SaaS to close more deals by improving their sales demos and building a scalable, repeatable demo framework
You only get one chance to make a first impression – make it count!
40 Questions to have more meaningful
Demo Conversations with your Customers
Trusted by 1.000+ Sellers & SEs
Hands-On Coaching
Get an expert review and detailed feedback on your software demo performance to get a feel for how you are doing, and implement first quick wins – all hands on!
Ready-to-Implement Content
The coaching practices are designed for immediate use, providing fast, actionable advice that help your team achieve results they can apply right away after each session.
Repeatable Frameworks
A repeatable demo framework helps you scale as your team grows, ensuring consistent, high-impact demos every time – while facilitating new onboardings.
DEMO
EAT
SLEEP
REPEAT
Continuous Guidance
To ensure you get most out of your coaching and keep improving your team’s demo performance, you’ll get ongoing support and feedback that makes sure it i not just another one-off training.
List of workshop topics to pick from based on your needs and maturity level
Learn how to capture your customer's attention from the start - and keep the momentum going throughout the demo.
Learn strategies for handling objections confidently and effectively. Turn potential negatives into positives.
Sometimes, we need to ask questions that could potentially lead to a "no" on customer side. Which is important to see where they really stand - and tailor our approach.
Apply storytelling techniques specifically designed for software demos to hook your audience and make your message more memorable.
Avoid common counterintuitive behaviors. Understand and navigate these effectively to create better demos.
Better understand how audience attention fluctuates and how you can use this to your advantage by timing your demo elements.
Discovery never ends; learn about bad and better demo questions to gather more customer insights and have more meaningful demo conversations
Focus on the most relevant aspects of your solution and allow customers to control the level of detail. Simplify your presentation to make it easier to understand.
Implement a review monitoring system to stay updated on public feedback. Anticipate and address potential concerns in your demos to build trust and confidence.
Looking for specific topics? Let me know!
Tailor your demos to different stages of your customer's buying journey. Provide relevant content that addresses specific objectives and helps customers move forward in their decision-making process.
Summarize key points, reiterate the value proposition, and outline the next steps. End your demo with a strong and confident conclusion
Structure your demo to capitalize on audience attention theory and communicate your key messages at the time
Understand Discovery Demos and Deep Dive Demos. Choose the right type of demo for each stage to ensure relevance.
Turn your demo from a one-way presentation into a meaningful dialogue. Foster interaction and encourage customer input for a more engaging experience
Break your demo down into easily digestibale chunks to make it easier to understand for your audience.
Dedicated and customized workshop for your team, adjusted to your company specifics, challenges, and product portfolio.
Ideal for individuals who want to improve their demo performance. Learn in a small group of fellow professionals to maximize the training effect.
#2 – Demo Audit
Share a demo so I can give you detailed feedback and get a better understanding of your current demo practices and performance.
#3 – Kick-Off Meeting
Based on the demo audit, I’ll share with you an individual coaching roadmap based on your needs and current skill level.
#4 – Workshop Sessions
Start of the actual workshop sessions with your team; either remotely or on-site.
#5 – Continuous Guidance
You and your team will receive continuous support and guidance to ensure you get the most out of your demo practices.
My goal is to help fast-growing SaaS companies make the most of their software demos, creating a buying experience that truly connects with their customers.
So much effort goes into generating demo requests, but often not enough into making sure those demos lead to sales.
I’m here to change that with you and your team!
Max Lüpertz – Presales Rockstars
