BETTER DEMOS,BIGGER DEALS

This training is for anyone who runs demos as part of the customer journey. That includes Solution Engineers, Account Executives, Customer Success Managers, product experts, and even founders. Whether you're selling, supporting adoption, or driving expansion — if you're showing your product to a customer, this will help you do it with more clarity, confidence, and impact.

Because showing features isn't the same as building a strong buying vision. Even good demos can be sharper, clearer, and more impactful. And even if your demo is already great – there is always potential for improvement, and getting an external view on how you are performing.

Exactly. A brilliant demo won't save a deal if the discovery was shallow or the prep was missing. That's why we also work on the “before”: planning, handovers, and setting the right expectations. A great demo starts before the screen is shared.

Happy to support you! The best way to build the case is with facts and impact:

• What's your current demo-to-close rate — and what would a small improvement mean for revenue?
• Are there examples of well-run demos that helped move deals forward faster?
• How consistent is your team's approach across regions or roles?

Beyond performance, this kind of training also supports employee retention and personal growth. Several of my customers ran internal surveys where the feedback was clear: teams want fresh input and new perspectives from outside trainers — not just internal enablement.

To make things even easier, I offer a free demo review so you can share real examples and concrete suggestions with your leadership team. Let's build the case together.

Yes, I do! 1:1 coaching is provided as regular demo performance reviews and coaching sessions, or to start off with, an on-demand video course.

Stronger demos that are easier to follow, more relevant to your buyers — and help move deals forward faster. But it goes beyond just demo techniques. You'll also learn how to better understand your buyers, improve your communication skills, and build the confidence to take a more proactive role in guiding the conversation — instead of just reacting to it.

I've worked as an SE, AE, and led both SE and AE teams — so I know all sides of the table. I bring a mix of practical tools and proven frameworks that your team can apply right away. But more importantly: I focus on long-term change, not just a motivational one-off. And yes — we'll have fun along the way.

Yes. While I'm based in Europe, I regularly work with international teams and support global rollouts — both remote and on-site. For larger programs or teams across multiple regions, I also partner with a trusted group of demo experts across EMEA and the US. So whether your team is in Berlin, Boston, or Bangalore — we've got you covered.

I work with software companies of all sizes, from startups and scaleups to large global enterprises.

Companies I have worked with include:

Global & Enterprise
Adobe, Shopify, Dell, Leidos, Workato, Amagi

Scaleups & Growth Companies
Miro, Personio, SoSafe, Staffbase, Code Intelligence, Comply365, HyperExponential

Specialized Software Companies
Matrix42, Model Aachen, skybow, Hyper Innovation, Harri, Extenda Retail

Not at all. Anyone running demos will benefit, from commercial teams to product experts, engineers and business people.

No. It's highly practical and focused on real scenarios. You'll walk away with approaches you can apply immediately. Work on your own opps, and practice in groups and with the team. Demo training only as theory is actually stupid.

Yes. My training is built around my own demo methodology, combining frameworks, tools, and practices I’ve developed through 15 years in B2B software sales and more than 1,000 demos I’ve reviewed.

It brings together what I’ve learned from real-world experience, working with different sales methodologies, and training hundreds of sales and presales professionals.

I’m also an officially certified trainer for Great Demo!® and Mastering Technical Sales and can deliver both training programs. Both have strongly influenced my own approach, especially Great Demo!, which I consider one of the best frameworks for connecting demos with the wider sales process.

My own methodology builds on these ideas while adding my own frameworks, exercises, and practices for modern software sales teams:

Both are possible. Remote works well. On-site brings energy. We can tailor it to what fits best.

Most teams start with a Demo Review and a hands-on workshop. This gives us a clear view of where your demos stand today, what already works well, and where the biggest opportunities for improvement are.

The workshop can range from half a day to two days per team or cohort, depending on your goals and the topics we want to cover.

From there, the program can grow with your team. This can include quarterly demo reviews, self-paced online learning, individual training plans, coaching sessions, and more advanced demo topics as your team progresses.

The idea is to move beyond a one-off training. Your team keeps practicing, gets regular feedback, and works on new skills over time until better demo habits become second nature.

Yes! From 1:1 coaching to review sessions, habit trackers and ongoing sparring. The goal is to build lasting skills, not just a one-off effect.

Workshops are available in German (my native language) and English. 90% of my workshops have been in English, so that works just as well.

I work with companies of all sizes, from early-stage startups to large global enterprises.

For startups and scaleups, I offer more focused programs at preferred rates, usually designed for smaller teams that want to build a strong demo approach early and create more consistency as they grow.

For larger organizations and enterprise teams, I build programs around the structures already in place. That means working closely with Sales Enablement, Presales leadership, and other internal teams, and aligning the training with your existing sales methodology, processes, terminology, and enablement programs.

Programs can be delivered for a single team or cohort, or rolled out across multiple regions and teams.

My approach is industry-agnostic by design. The fundamentals of a strong software demo are remarkably similar across industries: understanding your customer, focusing on relevant problems, communicating value clearly, and helping buyers make a decision.

That does not mean the training is generic.

Before every workshop, I take the time to understand your market, your customers, your product, and the typical situations your team faces. I adapt examples, exercises, and scenarios so they feel relevant to your business and your buyers.

This allows me to bring an outside perspective without forcing your team into a generic playbook. The goal is that every session feels tailored to your world, even though the underlying principles work across industries.

Customers I've worked with come from a wide range of verticals, including:

Cybersecurity, HR Tech, Enterprise Collaboration, Developer Tools, IT Service Management, Financial Services & Risk, Retail Technology, Media & Broadcasting, Manufacturing, E-Commerce, Data & Analytics, and Enterprise SaaS.

This allows me to bring experience from very different software categories while still making every workshop feel specific to your team, your product, and your customers.