BETTER DEMOS,BIGGER DEALS

This training is for anyone who shows a product to customers. That includes Solution Engineers, Account Executives, Customer Success Managers, product experts and even founders. Whether you sell, help customers adopt, or grow accounts: if you show your product to a customer, this will help you do it with more clarity and confidence.

Because showing features is not the same as helping the customer see the value. Even good demos can be sharper and clearer. And even if your demo is already great, there is always room to improve, and an outside view on how you are doing helps.

Exactly. A brilliant demo won't save a deal if the discovery was shallow or the prep was missing. That's why we also work on the “before”: planning, handovers and setting the right expectations. A great demo starts before you share your screen.

Happy to support you! The best way to build the case is with facts and impact:

• What's your current demo-to-close rate? What would a small improvement mean for revenue?
• Are there examples of well-run demos that helped move deals forward faster?
• How consistent is your team's approach across regions or roles?

Beyond performance, this kind of training also supports retention and personal growth. Several of my customers ran internal surveys, and the feedback was clear: teams want fresh ideas from someone outside the company, not only from their own training team.

To make things even easier, we can talk it through in a free 20-minute call, and I will help you build the case for your leadership team.

Yes. I offer 1:1 coaching as regular demo reviews and coaching sessions. To start, you can also take an on-demand video course.

Stronger demos that are easier to follow, fit your buyers better and move deals forward faster. But it goes beyond demo techniques. You also learn to understand your buyers better, improve how you communicate, and feel confident leading the conversation instead of just reacting to it.

Workshops are available in German (my native language) and English. 90% of my workshops have been in English, so that works just as well.

I work with companies of all sizes, from early-stage startups to large global enterprises.

For larger companies, I build programs around what you already have. I work closely with your Sales Enablement and Presales leaders and other internal teams, and I match the training to your existing sales method, processes and terms.

Programs can be delivered for a single team or cohort, or rolled out across multiple regions and teams.

My approach is industry-agnostic by design. The fundamentals of a strong software demo are remarkably similar across industries: understanding your customer, focusing on relevant problems, communicating value clearly, and helping buyers make a decision.

That does not mean the training is generic.

Before every workshop, I take the time to understand your market, your customers, your product, and the typical situations your team faces. I adapt examples, exercises, and scenarios so they feel relevant to your business and your buyers.

This allows me to bring an outside perspective without forcing your team into a generic playbook. The goal is that every session feels tailored to your world, even though the underlying principles work across industries.

Customers I've worked with come from a wide range of verticals, including:

Cybersecurity, HR Tech, Enterprise Collaboration, Developer Tools, IT Service Management, Financial Services & Risk, Retail Technology, Media & Broadcasting, Manufacturing, E-Commerce, Data & Analytics, and Enterprise SaaS.

This allows me to bring experience from very different software categories while still making every workshop feel specific to your team, your product, and your customers.

The Demo Skills Workshop is a 4-hour standalone workshop with quick tips and better habits your team can use right away.

Ramp-Up is a 90-day program that gives your whole SE and sales team one replicable demo process, with continuous support after it. The Skills Workshop is part of it. You can compare both on the programs page.

No. It's very practical and built on real situations. You'll walk away with things you can use right away. You work on your own deals and practice in groups and with your team. Demo training that is only theory is actually stupid.

Yes. My training is built around my own demo methodology, combining frameworks, tools, and practices I’ve developed through 15 years in B2B software sales and more than 1,000 demos I’ve reviewed.

It brings together what I’ve learned from real-world experience, working with different sales methodologies, and training hundreds of sales and presales professionals.

I’m also an officially certified trainer for Great Demo!® and Mastering Technical Sales and can deliver both training programs. Both have strongly influenced my own approach, especially Great Demo!, which I consider one of the best frameworks for connecting demos with the wider sales process.

My own methodology builds on these ideas while adding my own frameworks, exercises, and practices for modern software sales teams. You can read all about it on the method page.

Both are possible. Remote works well. On-site brings energy. We can tailor it to what fits best.

The Demo Skills Workshop takes 4 hours online.

Ramp-Up runs for 90 days: a Demo Methodology Workshop (12 hours, or 1.5 days), a Demo Skills Workshop (4 hours), a Sales Alignment session (3 hours), 90 days of access to the online demo courses, and a 90 Day Performance Report at the end.

After that, you can continue with Always On every quarter: a review of your new demos, a coaching session and a team AMA. You can stop at the end of any quarter.

I've worked as an SE and as an AE, and I've led both SE and AE teams, so I know all sides of the table. I bring practical tools and proven frameworks that your team can use right away. But more importantly, I focus on long-term change, not a motivational one-off. And yes, we'll have fun along the way.

Yes. I'm based in Europe, but I work with international teams and support global rollouts, online and on-site. For larger programs or teams in several regions, I also work with a trusted group of demo experts across EMEA and the US. So whether your team is in Berlin, Boston or Bangalore, we've got you covered.

I work with software companies of all sizes, from startups and scaleups to large global enterprises.

Companies I have worked with include:

Global & Enterprise
Adobe, Shopify, Dell, Leidos, Workato, Amagi

Scaleups & Growth Companies
Miro, Personio, SoSafe, Staffbase, Code Intelligence, Comply365, HyperExponential

Specialized Software Companies
Matrix42, Model Aachen, skybow, Hyper Innovation, Harri, Extenda Retail