Marketing teams invest loads of time and money generating demo requests, constantly testing, and improving. They tweak the “Book a Demo” button, adjust CTA colors, and A/B test every
When I first started as a presales consultant (yep, that was my official title back in the day), I was desperate to look knowledgeable. I thought that if I
Looking back, there’s a lot I wish I’d known earlier in my sales journey. Here’s a list of the top 14 pieces of advice I’d give to my younger
When it comes to software, most people aren’t looking for a long list of features. They’re looking for solutions to their problems. It’s the difference between saying, “Here’s what
Last week, I went to Europe’s biggest stand-up comedy show – 1Live Cologne Comedy XXL. It was a blast. One comedian, Marco Gianni, really stood out. I hadn’t heard
You Can’t Sell to Your Customers If You Put Them to Sleep 😴 Your demo isn’t just about showing off your product’s features and hoping for the best. It’s
When companies look to grow their sales, the default strategy often revolves around ramping up lead generation and increasing demo requests. It’s not uncommon to see businesses boosting their
Delivering a successful software demo isn’t just about showcasing features; it’s about telling a story that resonates with your audience. One of the most critical elements of that story
What really gets me fired up is hearing feedback like this after a demo: „It went well, we covered all features.“„Great, I could respond to all their questions!“„They seemed
