When companies look to grow their sales, the default strategy often revolves around ramping up lead generation and increasing demo requests. It’s not uncommon to see businesses boosting their

Delivering a successful software demo isn’t just about showcasing features; it’s about telling a story that resonates with your audience. One of the most critical elements of that story

What really gets me fired up is hearing feedback like this after a demo: „It went well, we covered all features.“„Great, I could respond to all their questions!“„They seemed

I’ve seen it happen far too often: demos that start with great potential but quickly lose their way by diving too deep, too soon. Instead of focusing on the

I talk to a lot of presales and sales engineers about the challenges they face when presenting software to potential customers. The main issue that comes up? Not having

Feature requests during demos can be tricky. Picture this: you’re in the middle of presenting, and your prospect lights up with excitement and says, „Can your product do XYZ?

Relatability & Specificity Storytelling in demos is a game changer. When done right, it can boost how much your audience remembers by up to 70%. But here’s the thing:

No Show Up and Throw Up – Why Demos Need Clear Objectives We’ve all seen it happen – the “auto-pilot” demo. It’s the kind where you go through your