When it comes to software, most people aren’t looking for a long list of features. They’re looking for solutions to their problems. It’s the difference between saying, “Here’s what

Last week, I went to Europe’s biggest stand-up comedy show – 1Live Cologne Comedy XXL. It was a blast. One comedian, Marco Gianni, really stood out. I hadn’t heard

You Can’t Sell to Your Customers If You Put Them to Sleep 😴 Your demo isn’t just about showing off your product’s features and hoping for the best. It’s

When companies look to grow their sales, the default strategy often revolves around ramping up lead generation and increasing demo requests. It’s not uncommon to see businesses boosting their

Delivering a successful software demo isn’t just about showcasing features; it’s about telling a story that resonates with your audience. One of the most critical elements of that story

What really gets me fired up is hearing feedback like this after a demo: „It went well, we covered all features.“„Great, I could respond to all their questions!“„They seemed

I’ve seen it happen far too often: demos that start with great potential but quickly lose their way by diving too deep, too soon. Instead of focusing on the

I talk to a lot of presales and sales engineers about the challenges they face when presenting software to potential customers. The main issue that comes up? Not having

Feature requests during demos can be tricky. Picture this: you’re in the middle of presenting, and your prospect lights up with excitement and says, „Can your product do XYZ?