Better Demos.
More Sales.
In-person, online and hybrid demo workshops for fast-growing SaaS to close more deals by improving their sales demos
and building a scalable, repeatable demo framework
500+
SEs Trained
600+
Demos Reviewed
9.4
Average Workshop Rating
15+
Years of Experience in SaaS
Workshop Impressions
Demo Training
Selected Workshop Modules
A clear demo structure
Start strong, keep attention, and land your key message while everyone is still fresh.
Better AE–SE collaboration
Align on roles, prep, and handovers – so demos feel purposeful, not improvised.
Making complex things simple
Make technical topics sound clear, relevant, and easy to understand for any audience.
More confident language
Improve your language and learn to use more confident wording and framing things in your favor.
Storytelling that engages
Build a clear narrative about your customer and how you can help them solve their challenges.
Showing the right thing at the right time
Not everything at once – just what moves the deal forward.
Building better demo habits
Simple things your team can do before, during, and after every demo.
Asking better questions
Ask more meaningful questions beyond "Does that make sense?" to have more engaging, more meaningful demo conversations.
A Layered Approach to Better Demos
From alignment to delivery – each step builds on the last.
My demo training follows a clear structure. We start with the fundamentals and then add new layers.
So your team can actually apply what they learn and improve over time.
01
Demo Alignment & Preparation
Before anything else: make sure SEs and AEs are aligned on the story, the audience, and the goal of the demo. No good demo starts in the demo.
02
Demo Framework
Introduce a repeatable structure that helps your team guide the conversation, reduce complexity, and deliver the key message when attention is still high.
03
Storytelling
Once the structure is in place, we add storytelling: how to make the demo memorable, relevant, and tied to the customer’s world.
04
Demo Skills
Only then do we focus on delivery – voice, timing, habits, transitions. Small, practical tips that help your team get better demo by demo.
Workshop Formats
In-Person, Online & Hybrid
Want help choosing the right format? Happy to suggest what works best based on your team size, experience, and goals.
- In-person – Team offsite or at your office
- Online – Fully remote via Zoom or Teams
- Hybrid - On-site kickoff, remote deep dives
You can start with a 1-day workshop or go deeper with a multi-day format and ongoing support to keep the momentum going.
- 1-Day Workshop
- 2-Day Deep Dive
- Ongoing Support (optional)
Staffbase DACH - Beyond the Product Workshop
Customised to Fit Your Team – Not Just Any Team
Every workshop is tailored to your product, your industry, and your team’s maturity.
But it also means I’ll need a bit of homework from your side to get it right.
What I’ll Need from You:
- A sparring partner – someone I can check ideas and example use cases with.
- Some call recordings – discovery or demo calls to work with real material.
- Internal materials – any docs, checklists, or sales methods you already use.
- Light participant prep – one slide per person on a real opportunity (as homework).
- Workshop setup – optional: small groups or pairs for role-plays and exercise
What I’ll Take Care Of:
- Review your calls to spot strengths, uncover improvement areas, and tailor the workshop content accordingly
- Build real-world examples so the training feels relevant and grounded in your daily work
- Map your sales process to make sure everything fits with how you already work — not against it
- Check customer reviews and objections (e.g. G2, Capterra) to surface patterns we can address
- Design focused exercises and role-plays based on common situations in your discovery and demos
- Create cheat sheets and summaries to make follow-up easy and actionable for your team
Software demo training, coaching and workshops for fast-growing SaaS companies and presales/solution engineering teams.
Services
- Demo Workshops
- Demo Feedback
- Keynotes
- SKOs (tbd)
- Demo Automation (tbd)
