Pick this if
- Every SE demos in a different way and new SEs copy whatever they see first.
- Demos start without a clear objective and end without a next step.
- You want a written playbook that managers can coach against.
ENGAGED™ Demo Workshop
Software demo training built on a shared, repeatable methodology
Learn to deliver the right information to the right people at the right time, and show how your product helps their business.
- 1.5 days (12 hours)
- Remote or on-site
One standard instead of ten ways to demo.
Start smaller if
You want quick wins first. The Demo Skills Workshop takes 4 hours online, and its fee is credited if you book the 90-Day Accelerator within 60 days.
See the Skills WorkshopGo bigger if
You want Sales on the same page and proof in numbers. 90-Day Demo Performance Accelerator adds the Sales session, video courses and a day-90 review, backed by the Next-Step Guarantee.
See 90-Day AcceleratorENGAGED™: the framework you learn in the workshop
Every workshop is built around one idea: demos work when they are intentional, interactive and buyer-led. ENGAGED™ gives your team a clear structure for every demo, from preparation to the next step. It is the core of the ENGAGED™ Demo Methodology.
The first 10 minutes matter most.
ResultObjective and message set
ResultA conversation driven by the customer's problems, questions and concerns
ResultNext step confirmed
Inside every part: the 3Rs instead of Tell-Show-Tell
Tell-Show-Tell can help with flow. But on its own, it often misses context, relevance and business value. The 3Rs give your team a simple way to connect what they show to the buyer’s problem and the outcome they care about.
Revisit
Remind the customer of something they told you earlier, before you show anything.
“You mentioned earlier that reporting takes too long each month.”
Resolve
Show only the part of the product that solves that exact problem.
“This dashboard automates the manual data collection and removes the spreadsheet work.”
Result
Say out loud what this means for the customer, so they do not have to work it out.
“That means your HR team can prepare reports faster and spend less time on admin.”
Built on your own demos.
- ReviewI analyze a small sample of your real demos, strengths and gaps.
- TailorWe build the agenda around the patterns we find.
- WorkshopYour team learns, practices and gets feedback on its own product.
Sample agenda: 1.5 days.
A practical example of how a 1.5-day workshop can combine mindset, structure, attention, questioning, live practice and feedback.
Day 01
Build the foundation
Beyond the Product
Move from product expert to trusted buying guide.
- Why product expertise alone is not enough
- How SEs influence trust
- What customers expect at different stages of the buying journey
Internal Demo Alignment
No demo without a clear objective and a defined next step. AE:SE Alignment
Gaining & Maintaining Attention
Understand how attention changes during a demo and how to use that intentionally.
- A live experiment to measure attention span
- Timing your demo to land the right message at the right time
- Why before how
- What YouTube teaches us about keeping attention
Day 02
Apply it live
Make Your Demo Feel Easy & Engaging
- Keep the demo simple
- Turn the session into a conversation
- Ask better questions than "Does that make sense?"
- Manage tricky questions and objections
Closing
Finish the demo with confidence, recap the value and make the next step explicit.
Live Demo Practice
Put the new approach into practice with your own product.
- Prep your demo
- Demo to the team
- Try the new flow and questioning style
- Get fast feedback from peers
Wrap Up
Turn the biggest learnings into habits the team can actually keep using.
Inside the workshop
A few slides from real sessions.
What your team leaves with.
- A clear structure and sequence of steps for better demos
- Confidence in every kind of demo situation
- Better qualified, internally aligned demos, and fewer unqualified ones
- One common language across the whole team
- Guardrails inside which everyone plays to their own strengthsNot uniformity. Your SEs keep their own style.
“Instead of hours of theory, we got practical examples, simple frameworks, and actionable tips that we could immediately apply in our demos.”
Questions about software demo training
What is software demo training?
Software demo training teaches Solution Engineers, Sales Engineers and AEs how to run demos that end with a concrete next step. In the ENGAGED™ Demo Workshop, your team learns one repeatable process and practices it on its own demos.
How long is the workshop and where does it take place?
It takes 12 hours, which is 1.5 days. It runs remote or on-site, in English or German. Max is based in Cologne and travels mainly in Europe.
Who should attend?
Your Solution Engineers and anyone who gives demos. Your sales team joins for a separate 3-hour Sales Alignment session, so Sales and SEs use the same words for the same things.
What do you need from us before we start?
A few demo recordings and the sales framework materials your team already uses, so I can adapt the workshop to you. Before the workshop, participants get some homework to prepare. I also need a sparring partner on your side to check the demo cases I build for you, and a few screenshots from your software to use in them. For on-site workshops, please plan several flipcharts so participants can work in groups, plus lunch. Before the workshop, we go through one shared checklist of everything we need.
How much does it cost?
It depends on your team size. You get exact numbers after the 20-minute call, so you can show them to your boss.
What is the difference to the Demo Skills Workshop and to the 90-Day Accelerator?
The Demo Skills Workshop is 4 hours online with quick tips and better habits. The ENGAGED™ Demo Workshop builds one shared demo process for your whole team. The 90-Day Demo Performance Accelerator includes both, plus the Sales session, video courses and a day-90 review, backed by the Next-Step Guarantee.
It’s only the start.
A workshop gives your team a clear starting point. Habits only change if you keep practicing, and they only stick if Sales speaks the same language as your SEs.
Sales Alignment session Optional
3 hours, online, for your sales team. Bring your sales team up to speed to share the same language and methodology, so the new rules stick.
- Sales and SEs speak the same language about demos.
- You know how to get the most out of every demo together.
- You know how to prepare better for a demo.
Part of the 90-Day Accelerator, and bookable with the workshop.
Keep improving
Where teams go after the workshop.
Build the workshop around your team.
Start with a few real demos. Then we decide what will make the biggest difference.