1:1 TRAINING FOR SOLUTION ENGINEERS
You know your product.
Let's make your customers
feel the value.
You know your product inside out. But knowing the product and showing what it means for your customer are two different things. Get ready-to-implement feedback on your real demos and move beyond being just the product expert.
„My customers say the demo was great…but then they disappear.“
Feels familir? You are not alone!
Pick your starting point:
Not sure? Try the free roast first →
DOES THIS FEEL FAMILIAR?
Honestly? I used to hide behind my product. Explaining features felt safe. Going deep on technical details felt safe. Asking „Does that make sense?“ felt safe.
Here’s what I learned: You don’t have to be overly charismatic or confident. You just need a few things to click, and once they do, everything improves. Your demos. Your deals. Your reputation internally!
"I realized halfway through the demo I'd been talking for 20 minutes straight."
“I know there’s a better way to run demos, but most of what I learned came from copying other SEs.”
“I know the tech, but I still catch myself overexplaining instead of simplifying.”
“I’m good at explaining how things work. I want to become better at explaining why they matter.”
"I can explain every feature in detail, but I sometimes struggle to make customers feel the value."
“I know I can become a stronger SE. I just never received formal guidance beyond product training.”
Nobody ever taught you how to demo. Here's the course that does.
You got product training. You got onboarding. You maybe shadowed a senior SE for a few calls. And then you were on your own, figuring it out as you went.
Most SEs learn to demo by copying habits: Some good, most bad. The result is demos that are technically solid but don't create the momentum they should.
"I know the product inside out. I'm still learning how to make customers care."
The Video Course gives you the structure you never got. A complete demo framework built for SEs.
What you'll work through
Demo Fundamentals
6 lectures · 24 min — the basics most SEs were never taught
Demo Preparation & Alignment
8 lectures · 34 min — prepare with purpose, not just slides
Commanding the Demo
7 lectures · 22 min — stay calm, structured, and in control
Beyond "Does that make sense?"
11 lectures · 38 min — questions that actually create engagement
Mastering Demo Language
11 lectures · 34 min — say less, land more
Objection Handling for SEs
9 lectures · 35 min — handle the hard moments without losing momentum
What's included
✓ 52 lectures across 6 modules
✓ Blueprints, templates, and checklists you can use in your next demo
✓ Watch at your own pace — revisit any time
✓ Included in the Demo Performance Review and Membership
One-time, lifetime access
129€
No subscription. No upsell on checkout.
Get instant access → Want feedback on your demos instead? →Real feedback on your real demos. Not generic advice.
Most demo feedback sounds like: "good energy, maybe slow down a bit." That is not feedback. The Demo Performance Review goes deeper -- every finding is traced back to a specific moment in your actual demos.
"I finally understood exactly where I was losing deals -- and it was not what I expected."
You send your demos. You get back a scored, behavior-based report with specific moments called out, patterns identified, and a prioritised action plan you can apply immediately.
You send
3-5 demo transcripts
Gong, Chorus, or a manual paste. Real demos from real deals -- no made-up scenarios.
Max reviews
Against a 65-habit, 9-dimension scorecard
Every finding is traceable to a specific moment in a transcript. Not gut feeling. Actual patterns.
You get back
A full report and Loom walkthrough
Scores, behavioral data, language improvements, and a clear priority list for what to fix first.
Then
A 1h debrief call with Max
Go deep on the moments that matter most. Leave with a personal training plan.
Example report output
Overall demo performance score
Strong customer personalization. Weak commercial progression. Discovery stays too surface-level.
7/10
Score breakdown -- 9 dimensions
Behavioral frequency snapshot
Top 3 risks identified
Demos ended positively but without a defined next step, owner, or timeline. Positive sentiment without progression clarity increases ghosting risk.
Customer pain was recognized but rarely quantified. Problems sounded annoying, not commercially urgent enough to prioritize internally.
Features were shown clearly but the bridge to operational impact was often left for the customer to figure out themselves.
Example language improvements
SAMPLE REPORT
Demo Performance Review
See exactly what you get: a real, anonymised report for a senior SE, scored across 8 dimensions with specific moments called out from actual demo transcripts.
One review gets you clarity. Continuous cycles build the habit.
Athletes don't train once and expect results. They work in cycles -- review, improve, repeat. Demo performance works the same way.
The habits that cost you deals today took years to build. A single coaching session creates awareness. Continuous cycles create change.
"Without reinforcement, most SEs slowly drift back into the same patterns. The Membership is the system that stops that."
Each cycle you start from a higher baseline. The improvement compounds.
What you get every cycle
Demo transcript analysis
Submit demos each cycle. Every review builds on the previous one.
Updated performance report
New scores, new behavioral data, progress tracked over time.
Monthly 1h coaching session
Live with Max -- focused on your actual demos, not generic theory.
Group coaching calls
Learn from other SEs. See patterns you wouldn't spot in your own demos.
Evolving training plan
Priorities shift as you improve. The plan adjusts with you.
Full video course access
All 52 lectures, templates, blueprints, and checklists included.
How the cycle works
Who this is for
✓ You did the Trial and want to keep the momentum going
✓ You want structured, measurable improvement over time
✓ You're serious about moving beyond being "the product guy"
✓ You want to build demo habits that actually stick
Start with the Trial. Then decide.
Membership pricing
Monthly or quarterly cycles
The Trial is a standalone product. You only move into the Membership if you want to -- there is no automatic renewal or pressure to continue.
Start with the Trial first Book a coffee chat to learn moreNot sure yet? Roast your demo for free first and see what comes back.
YOUR OPTIONS
Train on your terms
Start wherever it makes sense! Learn on your own. Get feedback on your real demos. Or both. Start as small as you want, there’s a low-risk entry point for every situation. And if it works, you can always go deeper.
SELF-PACED
Video Course
52 lectures. 6 modules. Apply it to your next demo.
Comes with blueprints, templates, and checklists so you’re not just learning concepts, you’re walking away with things you can use immediately.
- Demo Fundamentals — the basics most SEs were never taught
- Demo Preparation & Alignment — prepare with purpose, not just slides
- Commanding the Demo — stay calm, structured, and in control
- Beyond "Does that make sense?" — ask questions that actually create engagement
- Mastering Demo Language — explain complex things in easy, memorable terms
- Objection Handling for SEs — handle the hard moments without losing momentum
129€
One-time fee, lifetime access
MOST POPULAR
Demo Performance Review
Most teams don’t know how to give proper demo feedback, because they never learned to demo themselves. Get a detailed, expert outside-in view into how you are doing.
- Analyse — Submit 3–5 real demo transcripts
- Diagnose — Ger a detailed strengths & gaps report
- Coach — Personal vide coaching explaining biggest opportunities
- Reinforce — Personal training plan
- Video course included
499€
299€
One-time fee
ONGOING
Demo Gym Membership
One review gets you clarity. Continuous cycles build the habit. If you want structured, compounding improvement over time, this is your track.
- Regular "Demo Performance" Reviews
- Monthly or quarterly review cycles
- Monthly 1h coaching session
- Group coaching calls
- Video course included
- Personal support via Whatsapp, email...
- Advanced access to all new templates, blueprints and materials
Talk to Max
Start with Demo Review, then upgrade
Not ready to commit yet? Get a free analysis of your demo transcript at roastmydemo.com and find out what’s actually happening in your demos within 40 seconds!
IMPORTANT
"I don't want to become a
pushy salesperson."
You won’t. This is about being clearer, more structured, and more customer-focused — not about closing harder or sounding like a rep.
You don’t need to sell. You need to guide, simplify, and make customers feel like the conversation was worth their time. That’s exactly what this training builds.
― 500+ SEs Trained
You keep your technical credibility
The goal isn't to make you sound like a salesperson. It's to help customers understand the value of what you already know.
No generic advice
Everything is built around your real demos and real customer situations. There's nothing generic here.
Practical, not motivational
You'll leave every session with specific things to change, not inspiration you forget by Friday.
You can expense this
Chances are you can expense this. If you need a specific invoice format or company name on the receipt, just reach out.
― About me
Meet Max Lüpertz
Your Demo Expert and Trainer
I’ve spent over 15 years in presales, sales, and leadership roles – and made more demo mistakes than I can count. My mission now is to help others avoid those mistakes and make their demos more customer-centric, relevant, and engaging.
I’ve coached 500+ solution engineers to feel more confident and deliver demos that go beyond the product, and truly speak to what their customers care about.
FAQ
Find answers to the most common questions below. If you cannot find the answer you are looking for --> Reach out to me via email, Linkedin or book a meeting via my link.
Yes! At least I need a full transcript of your demo. Recordings are welcome but not required.
Yes and no.. The review stands on its own and you’ll get real, usable feedback regardless. The membership is just there if you want to keep going.
No. It’s highly practical and focused on real scenarios. You’ll walk away with approaches you can apply immediately. Work on your own opps, and practice in groups and with the team. Demo training only as theory is actually stupid.. 🙂
One is better than none. 3–5 gives a fuller picture of your habits, but we can start with what you have.
I’m an officially certified trainer for the Great Demo!® methodology and for Mastering Technical Sales. Both are excellent frameworks; much of my work is inspired especially by Great Demo!, which goes beyond demo delivery and ties into the broader sales process.
On top of that, I bring my own practices, tools, and exercises – developed through years of hands-on experience – to help teams apply the method in a modern SaaS context. The result: clear structure, real impact, and demos that drive decisions.
Happy to support you! The best way to build the case is with facts and impact:
What’s your current demo-to-close rate — and what would a small improvement mean for revenue?
Are there examples of well-run demos that helped move deals forward faster?
How consistent is your team’s approach across regions or roles?
Beyond performance, this kind of training also supports employee retention and personal growth. Several of my customers ran internal surveys where the feedback was clear: teams want fresh input and new perspectives from outside trainers — not just internal enablement.
To make things even easier, I offer a free demo review so you can share real examples and concrete suggestions with your leadership team.
Let’s build the case together.
Fair and very valid question. Either, happy to sign an NDA or provide you with a prompt you can use with your corporate LLM to anonymise your transcript(s). Of course, I will never disclose anything confidential!
My feedback is meant to be as actionable as possible. I will provide you with ready-to-implement adivce you can use in your very next demo to e.g., have more meaningful conversations!
No, the training works at any stage. Earlier in your career you’ll build better habits from the start. More experienced SEs fix habits they didn’t know they had.
I’ve worked as an SE, AE, and led both SE and AE teams — so I know all sides of the table. I bring a mix of practical tools and proven frameworks that your team can apply right away. But more importantly: I focus on long-term change, not just a motivational one-off.
And yes — we’ll have fun. Expect memes that feel funny… until you realize they’re uncomfortably accurate. For you. Or your AE. Or both 😉
Workshops are available in German (my native language) and English. I consider myself slightly funnier in German — but 90% of my workshops have been in English, so that works just as well.
I did learn Spanish and French in school… but let’s not test that in a live training 😄
Yes. While I’m based in Europe, I regularly work with international teams and support global rollouts — both remote and on-site. For larger programs or teams across multiple regions, I also partner with Natasja (based in the Netherlands) and a trusted group of demo experts across EMEA and the US. So whether your team is in Berlin, Boston, or Bangalore — we’ve got you covered.
Better
Demos.
More Sales.
Demo coaching for fast-growing SaaS - helping Solution Engineers and Sales with actionable skills and frameworks to close more deals by making complex things suuuuper simple and valuable, so even your parents understand 😉
Software demo training, coaching and workshops for fast-growing SaaS companies and presales/solution engineering teams.
Services
- Demo Workshops
- Demo Feedback
- Keynotes
- SKOs
- Demo Automation (tbd)
