Want Better Demos?
Get Roasted 🔥
I’ve reviewed 300+ demos and helped
Solution Engineers
improve their demo performance with easy-to-apply feedback.
Is This You? 🫵
- ⁉️ Your favorite demo question is "Does this make sense?"
- 🔙 Your customers tell you "we will get back to you" - but they don't
- 🔇 Your customers are awfully quiet during your demo – and it’s hard to get them engaged
- 🛠️ You have spent hours building the perfect demo system, but the delivery is off
- 😕 Your AE has scheduled just another unqualified demos...
- 🤏🏼 You try to be consultative, but end up showing too much anyway
- 🚧 You feel stuck between “explaining the product” and “selling the value”
Let Me Roast Your Demo - And Explain to You How You Can Improve
🤔
What is a Demo Roast, Max?!
A full, detailed review of your recorded demo.
With honest, constructive feedback of what is good - and what can be improved!
You’ll get a video breakdown
plus time-stamped comments, so you can see exactly
what to improve, and where.
- 💸 You run live demos for high-value prospects...
- 😴 ...but they are long, technical, or both...
- 🔥...and a waste of opportunity, time and money.
- 🔄 Without external feedback, you keep repeating the same mistakes. Again. And again.
100% Personalized Audit
Your demo feedback is 100% personalized for you and your performance, and only visible to you (and your team if wanted).
Actionable Feedback
You’ll get a time-stamped video that’s easy to follow and even easier to improve from. Just hit play and see what to change.
Video Library
Every roast is saved in your personal space, ready to rewatch or share with your team when needed.
Ask me anything
Got questions about the feedback? You can respond directly in the video and I’ll follow up.
Track your progress
You’ll get a score, so you can see where you’re improving, and where there’s still room to grow.
What People Say After Being Roasted
Thanks for the roast, Max! I actually laughed at some of the stuff you pointed out; didn’t even realize I did that. Super helpful.
Frank, Senior Solution Engineer AppSec
Thanks for your kind words – and the honesty. Great to know I’m not completely off. Will definitely apply your suggestions!
Amy, Presales Consultant HCM
Felt weird watching myself at first, but your comments really helped me see it from the buyer’s side. So valuable!
Brandon, Technical Account Manager Comms
🚀
Once isn't enough!
Getting feedback once is great. But if you really want to change how you and your team run demos, it needs to happen regularly!
- 👀 Get ongoing, outside-in feedback to catch things you’re too close to see
- 📈 Track how your team is doing and where they’re actually improving
- 👣 Make progress visible to keep everyone motivated
- 📚 Build a demo review library your team and new joiners can learn from
- 📌 Spot recurring demo habits that might be holding your team back
📦
Quarterly Demo Review Packages
- 📆 You buy a quarterly package with a fixed number of demo review credits
- 🪙 1 credit = 1 hour demo review
- ✨ Use them for yourself, your team, or however you like.
* Excl. VAT + Auto Renewing
👋 Hi, I'm Max.
I’ve spent over 10 years in presales, sales, and leadership roles - and made more demo mistakes than I can count. My mission now is to help others avoid those mistakes and make their demos more customer-centric, relevant, and engaging.
I’ve coached 500+ solution engineers to feel more confident and deliver demos that go beyond the product, and truly speak to what their customers care about.
For me, demo training isn’t just about presenting better. It’s about shifting how you see your role, and becoming someone your customers and colleagues trust.
Frequently Asked Questions
You’ll get a personal video with time-stamped feedback, a performance score, and clear suggestions for improvement. If you’ve booked a package, all videos are stored in your own team library.
Please send a real customer-facing demo recording, not just you talking through slides or the product alone.
I need to see the interaction, engagement, and flow to give useful feedback. Ideally, it’s a live call with a real prospect or customer, that’s where the magic (or the mess) usually happens. 😄
Yes, ideally, we’ll have an NDA in place. I’m never going to share anything anyway, but since real demos often include real customer data, it’s just safer for everyone.
I’m happy to sign your NDA as long as it doesn’t include anything wild like penalties or hidden costs. 😅
Usually within 3–5 working days. If there’s a delay, I’ll let you know in advance.
Yes! You can leave questions or comments directly on the platform. I’ll respond where it makes sense.
Yep. If you’ve booked a package, you get multiple credits per quarter. You decide how to use them: for yourself, your team, or over time.
Fair question. I’ve worked in software sales and presales for over 10 years. As an AE, SE, and later as a coach and trainer.
I’ve reviewed and improved 300+ demos across all kinds of industries and team setups.
Today, this is my full-time job. I run demo workshops for SaaS teams across Europe, helping them structure their demos, sharpen their delivery, and connect better with their buyers.
Most people I work with aren’t lacking product knowledge — they just need outside eyes to spot what’s not landing with the buyer. That’s where I come in.
For the S package, you can pay directly via Stripe — quick and easy.
For M and L packages, I’m happy to send over a proper proposal or invoice. Especially if you need to go through procurement, no problem.
Only a limited number. I run this alongside my workshops and ongoing client projects — so demo roasts are just my way of helping more people get quick, practical results.
Every submission goes on a waiting list, and I review them in the order they come in. If it’s urgent, let me know — I’ll see what’s possible.
Ideally, you’re already using a tool like Gong or Chorus that records your demos. In most cases, you can simply invite me to the platform and give download access.
Alternatively, just upload your demo to a shared drive (Google Drive, OneDrive, Dropbox…) and send me the link.
I’ll need to download the video, since I use my own tool to add time-stamped, in-video feedback.
Yes, but nothing too heavy. Free roasts are limited to 3 per month, so if you grab one, I just ask for one thing:
If you find the feedback valuable, I’d love to have a quick coffee chat with your manager or team lead. Just to see if I can support your team more broadly.
Call it a gentleperson’s agreement 😉
Better Demos.
More Sales.
Expplain complex things so simple that even your parent will undestand! Actionable feedback and demo coaching to help improve your demo performance.
Software demo training, coaching and workshops for fast-growing SaaS companies and presales/solution engineering teams.
Services
- Demo Workshops
- Demo Feedback
- Keynotes
- SKOs
- Demo Automation
General
