Free downloads

Free resources forsolution engineers

Cheat sheets, checklists and ebooks you can use in your next demo. Pick one, drop in your email, and it lands in your inbox right away.

Cover of the MEDDPICC cheat sheet for solution engineersCheat Sheet

MEDDPICC Cheat Sheet

The complete MEDDPICC qualification framework explained for solution engineers, with the questions to ask in every demo.

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Cover of the free demo questions cheat sheet for solution engineersEasy-to-implement · Free download

Free Demo Questions Cheat Sheet

Secure your free cheat sheet to have more insightful conversations, and see immediate improvements in your next demo! Used by 800+ SEs.

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Cover of the free demo entry and exit criteria guide for solution engineersFree download

No more unqualified demos with entry & exit criteria

Implement quality gates between your sales stages so every demo request fulfils clear requirements — and every demo moves the deal forward.

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Cover of the free objection handling cheat sheet for solution engineersFree cheat sheets

Objection handling for SEs & presales

Overcome the objections you get in demos and POCs by asking smart questions and reframing your customer's concerns into something you can work with.

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Cover of the free bad and better demo language cheat sheetEasy-to-implement · Free download

Bad & better demo language

Frame your demo statements better, sound more confident and connect features with customer benefits. See immediate improvements in your next demo. Used by 800+ SEs.

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Cover of the free bad and better demo habits ebookFree ebook

Bad & better demo habits

Highly actionable advice to improve your demo performance — without having to change your entire game. Read by 100+ SEs.

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Cover of the free cheat sheet on building trust in your demoFree cheat sheet

How to build trust in your demo — and how to break it

Your demo isn't just about showing the product. It's about showing who you are as a partner and becoming your customer's trusted advisor.

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Cover of the free software demo preparation checklistEasy-to-implement · Free download

Free demo preparation checklist

No more generic demos that lead nowhere. Align with your sales rep on objectives and customer needs so every demo is relevant. Used by 800+ SEs.

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Cover of the free case study on demo attention techniquesCase study & exercises

Hold your demo audience's attention like MrBeast

YouTubers have mastered — based on data — how to gain and keep attention. This case study unpacks the techniques and shows you how to apply them to your demos.

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Cover of the free mini ebook on a post-sales mindset in presalesMini ebook + free guide

Unlock your unfair advantage: a post-sales mindset

Think beyond the signature. Learn how a post-sales perspective in presales builds trust, sets realistic expectations and creates customers who stay.

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Cover of the free presales demo habit trackerFree download

The presales demo habit tracker

Improvement in demos comes from repetition, not from one big change. Track the habits you're working on and see your progress demo by demo.

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Cover of the free software demo automation playbookFree playbook

The software demo automation playbook

Where demo automation genuinely helps your buyers, where it doesn't, and how to introduce it without losing the human part of your demo.

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Cover of the free 10-day presales bootcamp for solution engineersFree email bootcamp

Presales Bootcamp: 10 Days to Level Up Your SE Skills

Get 10 short, daily emails packed with actionable insights and free resources to instantly boost your performance — and share with your team.

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Want your team to actually use this?

The resources are the starting point. In a demo workshop we turn them into the way your team prepares and delivers every demo.

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