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SE & Presales Resource Hub
All my templates, cheat sheets, checklists and ebooks for you to download and share ❤️
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CHEAT SHEET: DEMO QUESTIONS
54 bad and better demo questions to help you have more
meaningful and insightful conversations with your customers.
cheat sheet: bad & better demo language
Learn how to frame your language to deliver your demo with more confidence and a clear focus on value.
FREE DEMO BOOTCAMP
Get 10 short emails every other day — packed with actionable insights, easy-to-implement challenges, and free resources to instantly boost your demo performance.
FREE DEMO FEEDBACK
Sign up for a free demo review. Simply share a recording of a live demo, and I'll provide you with actionable, easy to implement feedback on how you and your team are doing.
CHECKLIST: A Presales guide to meddpicc
A unique perspective on the MEDDPICC framework from an SE's point of view. Learn how to complement the sales centric MEDDPICC view with your SE superpowers.
CHECKLIST: DEMO PREPARATION AND HANDOVER
No more unqualified demos. Make sure every demo counts, by implementing a robust internal process to aling on your demo's core message and objectives, as well as your customer's needs.
DEMO HABIT TRACKER
Improve your demo performace one habit at a time, and keep track of your performance with this habit tracker, including 10 actionable demo habits.
EBOOK: BAD & BETTER DEMO HABITS
Better demos start with small changes; you don't have to reinvent the entire game completely. This book provides 10 easy to implement habits that will help you gradually improve your performance.
SE-PERONALITY TEST
Uncover your SE superpower! Take five minutes to respond to 14 questions and better understand your key strenghts - and how to improve in other areas, too.
CHECKLIST: Demo entry & Exit criteria
To reduce the number of unqualified demo requests, implement entry or exit criteria into your sales process, to make sure all demo requests fulfill certain quality criteria and to avoid unqualified requests that only cost you and your team time.
DEMO TIP OF THE DAY
Hit the button and receive one actionable demo advice at a time. For every new demo, have a quick look and try to focus on the one tip you have received to increase your demo performance.
EBOOK: Managing your customers risk in presales
Buying enterprise software for 5- to 7-figure deals is risky. Learn how to reduce your customer's risk, build their confidence in you, and become their trusted advisor – by going beyond the product.
EBOOK: HOW TO HAVE MORE INSIGHTFUL DEMO CONVERSATIONS
The mini eBook to my most popular keynote on bad and better demo questions — now available for just €4.99.
CASE STUDY: HOOK YOUR DEMO AUDIENCE LIKE MR BEAST
Learn from the top YouTuber how to engage your customer from the start, and maintain their attention throughout your demo.
GUIDE: DEMO AUTOMATION PLAYBOOK
Demo automation is a huge topic. But automating demos that are poorly designed will have a significant negative impact. Real world examples of what (not) to do!
