BETTER
DEMOS -
MORE
SALES

Helping fast-growing SaaS close more deals by enhancing their sales demos through hands-on coaching and establishing a scalabe and repeatable demo framework

FAST & ACTIONABLE RESULTS

DEMO COACHING - THE FASTEST WAY TO CLOSE MORE DEALS

01
Boost
Revenue
Immediate and sustainable revenue growth with repeatable demo strategies
02
Accelerate Sales
More focused demos enable your prospects to make decision faster
03
Increase Dealsize
Better illustrate value throughout your demo to increase your deal size

DemoS Make or Break YOUR DealS

You only get one chance to make a first impression – make it count!

Why most demos fail

Winning demos

FREE
CHEAT
SHEET

40 Questions to have more meaningful
Demo Conversations with your Customers

Trusted by 1.000+ Sellers & SEs

COACHING Offering:

EASY-TO-IMPLEMENT DEMO SKILLS FOR YOUR TEAM

Hands-On Coaching

Get an expert review and detailed feedback on your software demo performance to get a feel for how you are doing, and implement first quick wins – all hands on!

Ready-to-Implement Content

The coaching practices are designed for immediate use, providing fast, actionable advice that help your team achieve results they can apply right away after each session.

Repeatable Frameworks

A repeatable demo framework helps you scale as your team grows, ensuring consistent, high-impact demos every time – while facilitating new onboardings.

DEMO

EAT

SLEEP 

REPEAT

Continuous Guidance

To ensure you get most out of your coaching and keep improving your team’s demo performance, you’ll get ongoing support and feedback that makes sure it i not just another one-off training.

WORKSHOP MODULES

List of workshop topics to pick from based on your needs and maturity level

Gaining & retaining audience attention

Learn how to capture your customer's attention from the start - and keep the momentum going throughout the demo.

Objection Handling in Software Demos

Learn strategies for handling objections confidently and effectively. Turn potential negatives into positives.

THOUGH QUESTIONS TO ASK

Sometimes, we need to ask questions that could potentially lead to a "no" on customer side. Which is important to see where they really stand - and tailor our approach.

STORYTELLING TECHNIQUES

Apply storytelling techniques specifically designed for software demos to hook your audience and make your message more memorable.

Counterintuitive Demo Behaviour

Avoid common counterintuitive behaviors. Understand and navigate these effectively to create better demos.

Attention Theory & Timing

Better understand how audience attention fluctuates and how you can use this to your advantage by timing your demo elements.

BAD & BETTER DEMO QUESTIONS

Discovery never ends; learn about bad and better demo questions to gather more customer insights and have more meaningful demo conversations

MANAGING COMPLEXITY

Focus on the most relevant aspects of your solution and allow customers to control the level of detail. Simplify your presentation to make it easier to understand.

Leveraging Public Customer Reviews

Implement a review monitoring system to stay updated on public feedback. Anticipate and address potential concerns in your demos to build trust and confidence.

...

Looking for specific topics? Let me know!

MAPPING YOUR CUSTOMER'S BUYING JOURNEY

Tailor your demos to different stages of your customer's buying journey. Provide relevant content that addresses specific objectives and helps customers move forward in their decision-making process.

Closing the Demo Effectively

Summarize key points, reiterate the value proposition, and outline the next steps. End your demo with a strong and confident conclusion

STRUCTURING YOUR DEMO

Structure your demo to capitalize on audience attention theory and communicate your key messages at the time

Types of Demos

Understand Discovery Demos and Deep Dive Demos. Choose the right type of demo for each stage to ensure relevance.

Transforming Your Demo into a Dialogue

Turn your demo from a one-way presentation into a meaningful dialogue. Foster interaction and encourage customer input for a more engaging experience

SMALL BITES

Break your demo down into easily digestibale chunks to make it easier to understand for your audience.

PRICING PACKAGES

STARTER

DEMO
ESSENTIALS
Get started with demo best practices
3.000
  • INCLUDING
  • 4 Hours
  • Up to 5 Participants
  • Remotely
  • Best Practice Sharing
  • 1 Demo Review

ADVANCED

DEMO
BOOTCAMP
Enhance skills with practice & feedback
7.500
  • INCLUDING
  • 8 Hours
  • Up to 8 Participants
  • In-person & Remotely
  • Best Practice Sharing
  • Demo Exercises
  • 3 Demo Review
  • 1:1 Coaching (2 Hours)
POPULAR

PRO

DEMO
MASTERY
Achieve demo mastery with full customization
FROM €12.000
  • INCLUDING
  • 12 Hours
  • From 8 Participants
  • In-person & Remotely
  • Fully Customized Training
  • Best Practice Sharing
  • Tailored Exercises
  • 5 Demo Review
  • 1:1 Coaching (4 Hours)

TRAINING FORMATS

TEAM
WORKSHOP

Dedicated and customized workshop for your team, adjusted to your company specifics, challenges, and product portfolio.

8-WEEKS ONLINE MASTERCLASS

Ideal for individuals who want to improve their demo performance. Learn in a small group of fellow professionals to maximize the training effect.

HOW IT WORKS - IN 5 STEPS

#1 – Schedule free Coffee Chat

#2 – Demo Audit

Share a demo so I can give you detailed feedback and get a better understanding of your current demo practices and performance.

#3 – Kick-Off Meeting

Based on the demo audit, I’ll share with you an individual coaching roadmap based on your needs and current skill level.

#4 – Workshop Sessions

Start of the actual workshop sessions with your team; either remotely or on-site.

#5 – Continuous Guidance

You and your team will receive continuous support and guidance to ensure you get the most out of your demo practices.

YOUR COACH - mAX

My goal is to help fast-growing SaaS companies make the most of their software demos, creating a buying experience that truly connects with their customers.

So much effort goes into generating demo requests, but often not enough into making sure those demos lead to sales.

I’m here to change that with you and your team!

Max Lüpertz – Presales Rockstars

SECURE YOUR
FREE cheat sheet

SECURE YOUR
FREE CHECKLISTS

SECURE YOUR
EBOOK

dOWNLOAD FOR FREE &
LEARN HOW TO ASK MEANINGFUL QUESTIONS !