Why Hope is not a POC Strategy in Presales and Solution Engineering / Software Sales
Lately, many clients ask for free Proof of Concept (POC) sessions. Vendors often say yes, hoping it will lead to a sale. But is this really a good idea? In this blog, we’ll take a closer look at POCs, discuss how to make them work better, and question if they’re always the right choice. 🕰️ […]
