Boost Website Conversion

Max Lüpertz | Founder & CEO

Lead Enablement [lid ɛˈneɪbəlmənt]: Lead enablement is an adaptive process that deploys content in new ways to better serve self-educating prospects. In times of content (marketing) overflow lead enablement is key to provide first time visitors with on-demand yet personalized information ensuring a contextual and unique content experience to boost website conversion.

Buying has Become more Complex...

of B2B-Buyers find themselves overwhelmed by the amount of content available
%
of B2B-Buyers strongly agree that companies should make it easier to access their content
%
agree that packaging relevant content together would help expedite the research phase
%
of customers say the buying experience a company provides is as important as its products and services
%
of customers have stopped buying from a company because a competitor provided a better buying experience
%

Contextual Content Experience

Personal

Enable first time website visitors
to personalize their content
experience.

On-Demand

Enable your leads to access information when‚ where and how they want - in real-time.

Easy-to-Access

Enable your visitors to easily
navigate and package your content across all marketing channels.

Personalize Your Experience

Newbie

Maturity Level

Expert

Incremental

Innovation Focus

Disruptive

Oldschool

Company Culture

NuWork

Text

Are you more interested in

Video

Inbound
Marketing
Paradox

Buying no more is a straight line – even at the early stages of the buying process, it has become an infinite loop of back and forth. Unlimited information access combined with a lack of guidance are causing decision-making paralysis – stretching sales cycles to the limit.

Easy to Implement

Seamlessly integrate your content and embed your widgets without any programming

Indexation

Automatically retrieve and index your content repository and latest submissions. No need to manually maintain your content.

Drag & Drop

Easily customize dynamic widgets and micro landing pages via drag & drop according to your corporate identity.

Embed

Embed our widgest easily by copy-pasting shortcodes. The widget automatically adapts to your website and layout.

Convert 4x more
Leads

Grow your predictable pipeline boosting website-to-lead conversion. Increase your sales providing a contextual user experience that differentiates from you competitors. Convert leads at 4x industry rates using smart insights engaging with your prospective buyers.

Shorten Your Sales
Cycle by 68%

Buying has become a complex exercise. Content (marketing) overflow is stretching sales cycles to the limit. Enable your prospective buyers to easily navigate your content and provide real-time and contextual input to combat paralysis and shorten your sales cycle.

Track Engagement

Gain specific insights on customer activity. Identify your most promising leads to better focus your Sales Resources. Use our AI-engine to learn about your best converting content and use your insights when engaging with your prospects in person.

Maximize Your Content Strategy

Maximize your Content Strategy by leveraging every piece of content. Provide highly relevant information automatically crawling and matching your content database with our AI-engine to ensure best fit across all channels.

Easy to Integrate

Create dynamic and interactive widgets without programming. Easily integrate via shortcode into your homepage. Our feed automatically retreives and indexes latest content across all channels and automatically synchronises updates and new submissions.

Static
Content

vs

Lead
Enablement

Static Content requires your prospects to wade through irrelevant content trying to find what’s most important to them. 

Not a great content experience – that will eventually lead them to your competitors‘ webiste.

vs

More context, less distraction!

Lead enablement deploys content in new ways to better serve self-educating prospects – providing an on-demand yet personalized content experience. Enable first time visitors to easily customize their content experience and make research easier and more relevant.

Making the Cut

The new b2b-buying journey

Purchase Ease Matters

content (MARKETING) OVERFLOW

On-Demand Era

In the digital world‚ buyers  have unlimited access to information and compare vendors and offerings — without ever interacting with the actual sellers. Customers spend roughly two-thirds of their journey learning from whatever information they can find. To make the cut simplicity of finding relevant information matters more than ever in the early stages of the buying-cycle.

Content-marketing has caused  information overload. Researching information across channels and vendors has become increasingly frustrating. Your job is to provide a helpful map to guide your customers to their desired destination. Your map must include content that’s relevant and accessible on-demand to navigate past the mountains of information and find their best path to stay on it.

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