Generate more Leads providing Contextual Content Experiences
Your prospects want to access information when‚ where and how they want.
Boost your website conversion providing a unique user experience with on-demand, personalized content.
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Lead Enablement
Lead Enablement [lid ɛˈneɪbəlmənt]: Providing potential leads with on–demand, yet personalized information during the initial stages of the buying process. Lead enablement is an adaptive process that deploys content in new ways to better serve self-educating prospects providing an on-demand, contextual content experience across all channels.
Buying has Become more Complex...
of B2B-Buyers find themselves overwhelmed by the amount of content available
%
of B2B-Buyers strongly agree that companies should make it easier to access their content
%
agree that packaging relevant content together would help expedite the research phase
%
of customers say the buying experience a company provides is as important as its products and services
%
of customers have stopped buying from a company because a competitor provided a better buying experience
%
Personalize Your Experience
Newbie
Maturity Level
Expert
Incremental
Innovation Focus
Disruptive
Oldschool
Company Culture
NuWork
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Are you more interested in
Video
Inbound
Marketing
Paradox
Buying no more is a straight line – even at the early stages of the buying process, it has become an infinite loop of back and forth. Unlimited information access combined with a lack of guidance are causing decision-making paralysis – stretching sales cycles to the limit.
Suppliers that make buying easy win big! Delivering on-demand, personalized information to every buyer is key in the information age.
Simplicity of finding relevant information matters more than ever to early-stage prospects.
If vendors don't provide on-demand feedback, buyers will happily take their business elsewhere.
When a prospect watches an automated personalized demo before the first call, they are 34% more likely to become a qualified opportunity than those that don’t.
Voriger
Nächster
Convert 4x more
Leads
Grow your predictable pipeline boosting website-to-lead conversion. Increase your sales providing a contextual user experience that differentiates from you competitors. Convert leads at 4x industry rates using smart insights engaging with your prospective buyers.
Shorten Your Sales
Cycle by 68%
Buying has become a complex exercise. Content (marketing) overflow is stretching sales cycles to the limit. Enable your prospective buyers to easily navigate your content and provide real-time and contextual input to combat paralysis and shorten your sales cycle.
Track Engagement
Gain specific insights on customer activity. Identify your most promising leads to better focus your Sales Resources. Use our AI-engine to learn about your best converting content and use your insights when engaging with your prospects in person.
Maximize Your Content Strategy
Maximize your Content Strategy by leveraging every piece of content. Provide highly relevant information automatically crawling and matching your content database with our AI-engine to ensure best fit across all channels.
Static
Content
vs
Lead
Enablement
Static Content requires your prospects to wade through irrelevant content trying to find what’s most important to them.
Not a great content experience – that will eventually lead them to your competitors‘ webiste.
vs
More context, less distraction!
Lead enablement deploys content in new ways to better serve self-educating prospects – providing an on-demand yet personalized content experience.
Making the Cut
The new b2b-buying journey
Purchase Ease Matters
content (MARKETING) OVERFLOW
On-Demand Era
In the digital world‚ buyers have unlimited access to information and compare vendors and offerings — without ever interacting with the actual sellers. Customers spend roughly two-thirds of their journey learning from whatever information they can find. To make the cut simplicity of finding relevant information matters more than ever in the early stages of the buying-cycle.
Content-marketing has caused information overload. Researching information across channels and vendors has become increasingly frustrating. Your job is to provide a helpful map to guide your customers to their desired destination. Your map must include content that’s relevant and accessible on-demand to navigate past the mountains of information and find their best path to stay on it.
...you?
- Increase Website Conversion to grow a Predictable Pipeline and generate more Leads
- Shorten your Sales Cycle making it easier and more convenient for your Customers to navigate your Content
- Differentiate from your Competitors providing a unique Content Experience and Service
- Gain specific insights on customer activity and identify your most promising leads to better focus your Sales Resources
- Maximize your Content Strategy by leveraging every piece of content and gain real-time insights
- Use our AI engine to learn about your best converting content per buying persona
...your Leads?
- Benefit from a truly on-demand content experience
- Save time researching and finding highly relevant content by automating the process
- Engage with a single point of truth across all marketing channels
- Lower the level of complexity to combat information overflow and fear of missing out
- Enjoy great customer experience and personalized content
- Don’t get distracted and discouraged by poor content
- Easily share content with other stakeholders to achieve consensus
Customer Expectations Hit All-Time Highs
of B2B-Buyers strongly agree that companies should make it easier to access their content
%
of B2B-Buyers find themselves overwhelmed by the amount of content available
%
of customers say the buying experience a company provides is as important as its products and services
%
of customers say being treated like aperson is important to winning their business
%
of customers say contextualized engagement is very important to winning their business
%
of customers have stopped buying from a company because a competitor provided a better buying experience
%
agree that packaging relevant content together would help expedite the research phase
%
