I used to think a demo had one main purpose: To educate the customer about our product. I couldn’t have been more wrong. On so many levels. A demo can do many things. But one of the most important? It helps you build trust. Or destroy it. Because how you show up during the demo shapes how your customer sees you. Are you genuinely trying to help? Or are you just talking about your product and hoping they’ll be impressed? This cheat sheet will help you get better, looking and bad and better behaviours you can apply during your next demo.