The questions highlighted in this chapter aim to uncover how your customers are currently handling tasks, how often they encounter specific challenges, what solutions they’ve previously tried, and their expectations for your solution.

By posing effective questions around feature requests, you can gain a deeper understanding of your customer’s needs, assess the value of their suggestions, and make informed decisions about your product’s development.

This chapter equips you with a set of questions designed specifically for non-engaged audiences, allowing you to bring your audience back into the fold and ensure your software demo achieves its intended purpose.

There are moments in your software demo when you notice a spark of intrigue or surprise in your audience. These instances are golden opportunities to deepen their engagement and connection with your product. This chapter aims to help you make the most of these moments by asking questions that highlight and explore their interest.

Good closing questions serve multiple purposes. They provide a final opportunity for the audience to voice any concerns, questions, or suggestions that may not have been addressed. They allow you to gain a clear understanding of how your audience perceives your product, including which features struck a chord and why. They also help assess any obstacles or concerns that may hinder them from adopting your software.