Modern Presales – More Than the Technical Win

Beyond the Technical Win – The new Presales Imperative While securing the „technical win“ is a satisfying moment, presales and solution engineers know their job doesn’t end with a signed contract. That’s because your customer’s journey is just beginning, and the biggest hurdles often lie ahead. This post explores why embracing a „post-sales“ mindset right […]

The Importance of Solution Consultants Knowing About Their Customers‘ Buying Journey

provide great leadership in enabling customers to navigate their buying journey more effectively and efficiently

Buying complex enterprise software has become more difficult than ever before. What has been a linear process in the past (and is still illustrated this way) has become a tedious back and forth. Rather than following a clear structure, it is a concurrent process of searching for information, validating, and aligning key stakeholders across time […]

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