About Max
- 👤 Name: Max Lüpertz
- 📍 Location: Cologne, Germany
- 🦸♂️ Superpower: 10+ years of making all the (demo) mistakes – so you don’t have to
- 🧰 Background: Former SE, AE, team lead, director & enablement manager
- 🎯 Focus:Helping SE teams run better demos and support the full sales journey
- 📚 Frameworks:Great Demo!, MEDDPICC, Value Selling, SPIN Selling, Challenger
- 🗣️ Languages:German (native), English
Companies That Work With Me
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Hi, I'm Max.
I’ve spent over 10 years in presales, sales, and leadership roles - and made more demo mistakes than I can count. My mission now is to help others avoid those mistakes and make their demos more customer-centric, relevant, and engaging.
I’ve coached 500+ solution engineers to feel more confident and deliver demos that go beyond the product, and truly speak to what their customers care about.
For me, demo training isn’t just about presenting better. It’s about shifting how you see your role, and becoming someone your customers and colleagues trust.
Based in Cologne, Germany - grown up in Mönchengladbach.
About Presales Rockstars
Presales Rockstars started as a small side project.
Just a place to reflect on my own learnings and share stories from the field on LinkedIn.
What began as a few posts slowly turned into a growing community and regular requests from teams who wanted me to share my learnings with their peers.
Starting my own business was something I always had in the back of my mind.
So when the time felt right, I left my job as a Sales Director and decided to fully focus on helping Solution Engineers unlock their potential.
I love working with startups, scale-ups, and fast-growing SaaS teams.
Especially those looking for fresh ideas on how to grow their SE team and create a better, more memorable buying experience.
Having worked as an SE, AE, team lead, director, and enablement manager, I know how to speak everyone's language and connect the dots between roles.
While my training is focused on demos, I always look at the full sales and buying journey.
Because a great demo alone won’t get the deal – everything needs to work together.
A Few Awards My Mum Put on the Fridge
Methodologies I Work With
Every SE and demo training needs to fit into the bigger picture.
That’s why I always align my work with your existing sales methodology – to create real synergies between presales, sales, and the buyer journey.
Whether you're using:
MEDDPICC to qualify and navigate complex deals
SPIN Selling to uncover needs through better questions
Value Selling to focus on business impact
Challenger to reframe customer thinking
Solution Selling to map capabilities to pain points
Command of the Message to land a consistent narrative
…or any homegrown hybrid version – the goal is the same: Make sure your demos support your sales motion, not compete with it. My job is to help your SEs become strong contributors to your sales process, not a separate track.
Because when messaging, qualification, and demo delivery all pull in the same direction, that’s when things really start to click.
My Approach - Hands-On & Scalable
In every session, I focus on practical, hands-on skills – things your team can actually use in their next call: Better questions, clearer stories, more focused demos.
Simple things that make a big difference when done right.
But I’ve learned that skills alone aren’t enough if you want to create lasting change.
That’s why I work with the Great Demo! framework – a structure that helps teams become more consistent, more scalable, and better aligned with the way customers actually buy.
It fits in well with most sales methodologies like MEDDPICC, SPIN, or Value Selling – and goes far beyond just demo delivery.
It’s really about helping SEs become a stronger part of the overall sales process.
And while the content is serious, the learning experience doesn’t have to be.
I believe people learn best when they’re relaxed, engaged, and having a bit of fun.
So yes, there will be memes. A few laughs. And probably some “aha” moments around behaviors we’ve all seen but rarely talk about.
Coffee Chat?☕
Please, help yourself!
Max in Action
Better
Demos.
More Sales.
Demo coaching for fast-growing SaaS - helping Solution Engineers and Sales with actionable skills and frameworks to close more deals by making complex things suuuuper simple and valuable, so even your parents understand 😉
Software demo training, coaching and workshops for fast-growing SaaS companies and presales/solution engineering teams.
Services
- Demo Workshops
- Demo Feedback
- Keynotes
- SKOs (tbd)
- Demo Automation (tbd)
