Storytelling is one of the most powerful tools you can use in a demo. Research shows that stories are 7x more memorable than plain facts. They create an emotional
Positive feedback during a demo feels like a win. When a customer says, “That’s great!” it’s easy to interpret it as validation that your product is resonating and solving
Delivering a successful demo often comes down to one key skill: tailoring your approach to the audience. Whether you’re presenting to executives, team leads, end users, or IT stakeholders,
Preparing for a demo can be challenging when you don’t have much information about the customer. It’s tempting to rely on assumptions, but that approach often backfires, leading to
When it comes to software demos, there’s a delicate balance between showing enough features to impress and showing so many that you overwhelm your audience. I’ve thought a lot
If you’ve ever had to deal with external consultants during a customer’s vendor selection process, you know the struggle. You walk into the meeting, ready to solve the customer’s
Here’s the hard truth about software demos: Most prospects come in expecting a “feature parade.” They’ve seen it a hundred times before: vendors clicking through endless menus, highlighting every
Let’s talk about one of my guilty pleasures: house-flipping shows. You know the ones—people find a run-down property, add some magic, and voila, it’s a dream home. Or those
Marketing teams invest loads of time and money generating demo requests, constantly testing, and improving. They tweak the “Book a Demo” button, adjust CTA colors, and A/B test every
