Preparing for a demo can be challenging when you don’t have much information about the customer. It’s tempting to rely on assumptions, but that approach often backfires, leading to
When it comes to software demos, there’s a delicate balance between showing enough features to impress and showing so many that you overwhelm your audience. I’ve thought a lot
If you’ve ever had to deal with external consultants during a customer’s vendor selection process, you know the struggle. You walk into the meeting, ready to solve the customer’s
Here’s the hard truth about software demos: Most prospects come in expecting a “feature parade.” They’ve seen it a hundred times before: vendors clicking through endless menus, highlighting every
Let’s talk about one of my guilty pleasures: house-flipping shows. You know the ones—people find a run-down property, add some magic, and voila, it’s a dream home. Or those
Marketing teams invest loads of time and money generating demo requests, constantly testing, and improving. They tweak the “Book a Demo” button, adjust CTA colors, and A/B test every
When I first started as a presales consultant (yep, that was my official title back in the day), I was desperate to look knowledgeable. I thought that if I
Looking back, there’s a lot I wish I’d known earlier in my sales journey. Here’s a list of the top 14 pieces of advice I’d give to my younger
When it comes to software, most people aren’t looking for a long list of features. They’re looking for solutions to their problems. It’s the difference between saying, “Here’s what
