DON'T LET
BAD DEMOS
BLOW YOUR
DEALS
Keynotes, Masterclasses & Full-Day Sessions to Engage, Inspire and Improve your Demo Performance at your next SKO to Close More Deals
It’s Not Your Product. It’s Your Demo.
Stop losing your deals to bad demos!
Demo Skill Gap
Most teams have 10/10 product knowledge, but lack communication and demo skills. But even the best product won't help if you can't communicate its value.
Feature Overload
Too many demos show everything the product can do. And miss what the customer actually cares about. This makes your solution look too complex and your message weak.
Attention Drops
Most demos are either boring, too complex, or both. Which means your customer tunes out before you even get to the key point. Which makes your demo a wasted opportunity.
Tailored Formats to Best Support Your SKO Agenda
Choose from a range of formats to match your team’s needs, experience levels, and SKO setup.
All designed to deliver highly actionable insights.
Engaging Keynotes
Hands-on keynotes with practical, ready-to-implement ideas for instant demo improvements. Fun, engaging, and insightful (memes included!). Relevant for all sales roles (1 hour).
Interactive Masterclasses
Designed for breakout sessions, demo masterclasses offer practical methods, guided exercises, and real-world examples your team can practice and apply immediately (2-4 hours).
In-Depth Workshops
Built to go beyond the basics with hands-on practice, real examples, and tailored feedback. Ideal for teams who want to sharpen their demo skills, align across roles, and build a repeatable approach (1-2 days).
SKO Impressions
Target Audience
Cross-functional or role-specific, depending on what your team needs
Sessions can be designed for mixed groups to align sales, SEs, and CS around one shared approach. Or tailored to individual roles, for example:
- Sales – Learn to run engaging discovery demos to have more in-depth discovery calls and create a vision in your customers mind
- Solution Engineers – Explain complex topics in simple terms and shift focus from features to customer needs
- Customer Success - Build confidence to demo new features without getting lost in the details
Staffbase DACH - Beyond the Product Workshop
What My Customers Say About Their Session
Max delivered an exceptional workshop on demo best practices. He also ensured the session was tailored to Personio's unique use cases and had an incredible grasp of our go-to-market motion. The session was not only educational but also a lot of fun for the team too.
Clare Nolan
Head of Global Solution Engineering
I can highly recommend Max 🔥 If you work in presales and not only want to improve your demo skills but master the art of becoming a trusted advisor for your prospect, this workshop is for you. I had a lot of sales trainings in my 10 years working this role and honestly, this was one of the best, probably the best. 🙌🏼
Kevin Kleist
Manager Solutions Engineering Venture Markets
Insightful, Engaging, Actionable
Keynotes
Each keynote focuses on a clear topic and delivers fresh, practical insights. In a way that’s engaging, entertaining, and easy to apply. Keynotes provide your team with something they can use immediately. Perfect for morning kick-offs or the post-lunch dip.
- Beyond "Does that make sense?!" – Bad and better demo questions to have more insightful conversations with your customers during your demo and to uncover new insights you can use to improve your business case.
- Bad & Better Demo Habits – Become aware of bad and counterintuitive demo behaviour, and how to instantly improve your language, your framing, and your objection handling skills
- Internal Demo Alignment - Improve your internal demo alignment between your AEs and SEs. Make sure you have all necessary information available to run a successful demo, and internally agree on a key message, narrative and envisioned outcomes.
🏆 Multiple times awarded at Demofest, Arrtist Circus and other events.
Interactive, Practical, Focused
Masterclasses
Each masterclass takes one core topic and goes deeper. With interactive exercises, real examples, and ready-to-use techniques. Designed to be hands-on, practical, and highly relevant for sales and presales teams. Ideal for breakout sessions or as a focused learning block during your SKO.
- Discovery Demos – Learn how to uncover customer needs during the demo – even if you didn’t get a proper discovery call. We’ll show you how to guide the conversation while showing the product, and still make it all about them.
- Gaining & Retaining Attention – Understand your buyer’s attention span, and learn when, what, and how to present to keep them engaged throughout the demo.
- Asing Better Demo Questions - Learn how to ask clear, real questions that get your customer talking. No “what ifs” – focus on what they’ve already done and what’s real today.
- Storytelling for Software Demos - Make complex topics simple by telling clear, relatable stories. Build structure, flow, and consistency into your demo narrative.
If you are looking for other topics, I provide a large variety of dedicated sessions based on your needs and audience.
In-Depth Workshops
These full-day (or 2-day) workshops go deeper. They’re designed to give your sales and solution engineering teams the time, space, and structure to rethink how they run demos – and practice what great looks like.
Perfect for teams that want more than just inspiration and are ready to elevate their demo game.
- Demo Structure & Flow – Build a clear, repeatable structure for your demos. Learn how to open strong, guide your audience, and close with a clear next step – without losing anyone along the way.
- Tailoring Demos to Different Buyers – Understand how different personalities and roles respond to demos. Learn to adjust language, speed, and examples to match your audience – especially in group demos.
- From Features to Impact - Shift the focus from "what it does" to "why it matters." Use simple language and real-life examples to tie your product back to the customer’s goals and priorities.
- Demo Confidence & Delivery - Practice your delivery, body language, and tone. Get feedback in a safe setting and build confidence in how you show up in front of customers.
More Customer Quotes
See what others say about by keynotes and workshops
Finally, someone presenting content of what they actually DO, not just theory. Excellent examples and engagement. Thank you!
Probably my favorite session in the entire conference
Hands down the best session of Demofest 2025!
I am always trying to improve, and hearing someone else and their ideas was huge. Really made me look in the mirror and figure out how I can be better.
The best presentation so far. Every slide was useful, I’ve even shared it with my colleagues and my wife.
Our SE team collectively thought that this was the most useful session for them!
Max was amazing! I have already implemented some of his suggestions and tips. I can’t wait to make these my new habits.
Very actionable and consumable material.
Loved this presentation and I recommended it to my colleagues to watch later. Very informative and accessible.
A Few Awards My Mum Put on the Fridge
FAQ
Find answers to the most common questions below. If you cannot find the answer you are looking for --> Reach out to me via email, Linkedin or book a meeting via my link.
You can choose from a 1-hour keynote, 2-4h masterclasses, or full-day workshops (1–2 days). Each format is flexible and can be tailored to your SKO schedule.
All of them. You can run joint sessions to align the team or book role-specific formats. Each session is adapted to match your team’s goals and experience level.
Yes. I always adapt examples, language, and exercises to your product, sales motion, and team setup – so it feels relevant from the first minute.
Yes, I use the Great Demo! methodology as a foundation. It helps teams lead with what matters most to the customer, instead of going through the product step by step.
But it’s not just about demo delivery.
The sessions also touch on:
– Better discovery – asking the right questions so the demo actually connects
– Internal alignment – making sure sales and SEs are on the same page before the demo
– Fitting into your sales process – so everything works together and doesn’t feel like an extra step
The idea is to make demos more effective and make sure they support the rest of your sales motion.
It’s both. Sessions are fun and engaging – but also hands-on and packed with ready-to-use tools and tactics. The goal is always practical impact.
Yes – for example, a keynote to kick things off, plus a breakout session later in the day. Let’s build a flow that works for your agenda.
I’ve worked as an SE, AE, and led both SE and AE teams — so I know all sides of the table. I bring a mix of practical tools and proven frameworks that your team can apply right away. But more importantly: I focus on long-term change, not just a motivational one-off.
And yes — we’ll have fun. Expect memes that feel funny… until you realize they’re uncomfortably accurate. For you. Or your AE. Or both 😉
Workshops and keynotes are available globally – both on-site and remote. I’ve done live sessions across Europe, North America, and virtually for teams around the world.
Yes, I regularly support virtual SKOs and hybrid formats. Keynotes and masterclasses work well online with the right energy and format. I adapt the setup to keep things interactive and engaging, even through a screen.
Keynotes are unlimited. Masterclasses and full-day workshops work best with up to 20 participants per group for active participation and feedback.
Need to train more people? No problem. I have a network of experienced facilitators and have run sessions in parallel or seminar-style – up to 90 participants per trainer.
Workshops are available in German (my native language) and English. I consider myself slightly funnier in German — but 90% of my workshops have been in English, so that works just as well.
I did learn Spanish and French in school… but let’s not test that in a live training 😄
Workshops are available in German (my native language) and English. I consider myself slightly funnier in German — but 90% of my workshops have been in English, so that works just as well.
I did learn Spanish and French in school… but let’s not test that in a live training 😄
Absolutely. Many teams book follow-up coaching or reinforcement programs to make the impact last beyond the event.
Why Your SKO Is the Perfect Time to Work on Demo Skills
Your SKO brings everyone together – sales, presales, customer success. It’s one of the few moments in the year where people are in the same room, focused, and open to new ideas.
And that’s exactly what makes it the perfect time to sharpen your demo skills.
Because most demos don’t fail because of the product – they fail because they don’t connect. Too long, too technical, too generic. And often, every team has their own way of doing things. Sales tells one story, presales shows another, and customer success has to fix what’s been oversold or misunderstood.
Demo training helps align that story across roles. So that your whole team presents a clear, simple, and compelling narrative. One that’s easy to follow – and even easier to buy into.
Why It Works So Well in a Live Setting
Demo skills are best learned by doing – not by listening to slides.
That’s why we design SKO sessions to be highly interactive. We practice together. Test new techniques. Get direct feedback. And most importantly – have fun while doing it.
The SKO is the ideal setup for this:
Your team is already there
The energy is high
And people are more open to experimentation and reflection
Whether it’s a short keynote with actionable takeaways, or a deep-dive workshop for hands-on practice – we make it fit your agenda and goals.
Who Should Join?
Anyone who’s involved in presenting your solution should be there.
That includes:
Sales (AEs, BDMs…)
Presales and Solution Engineers
Customer Success and Post-Sales
Why? Because a strong, unified demo story starts with alignment across all teams. When everyone understands the narrative, they can reinforce it in every customer conversation.
What We Actually Do
Each session is tailored – but here’s what we often cover:
How to open strong and earn attention early
How to shift from features to outcomes
How to build a demo that flows – instead of one that just clicks through screens
How to end with clarity and next steps
And how to align internally before even building a demo
The outcome?
Less guesswork. More structure. And demos that actually move deals forward.
Better
Demos.
More Sales.
Demo coaching for fast-growing SaaS - helping Solution Engineers and Sales with actionable skills and frameworks to close more deals by making complex things suuuuper simple and valuable, so even your parents understand 😉
Software demo training, coaching and workshops for fast-growing SaaS companies and presales/solution engineering teams.
Services
- Demo Workshops
- Demo Feedback
- Keynotes
- SKOs
- Demo Automation (tbd)
