Better
Demos.
More Sales.
Demo coaching for fast-growing SaaS - helping Solution Engineers and Sales with actionable skills and frameworks to close more deals by making complex things suuuuper simple and valuable, so even your parents understand 😉
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Bad & Better Demos
You only get one chance to make a first impression - make it count!
Why most demos fail
- Fully focused on product & features
- Overly technical
-
Too long & boring: 60 min, 54 features,
0% engagement - Poorly structured
- One-size-fits-all approach
- Lacks customer focus & misses pain points
- No standard practices
Winning demos
- Fully customer focused
- Solely addressing customer challenges
- Simple & easy to understand
- Structured to increase message retention
- Engaging
- Repeatable
Hi, I'm Max.
I’ve spent over 10 years in presales, sales, and leadership roles - and made more demo mistakes than I can count. My mission now is to help others avoid those mistakes and make their demos more customer-centric, relevant, and engaging.
I’ve coached 500+ solution engineers to feel more confident and deliver demos that go beyond the product, and truly speak to what their customers care about.
For me, demo training isn’t just about presenting better. It’s about shifting how you see your role, and becoming someone your customers and colleagues trust.
Demo Training & Services
Demo Workshops
Customized training for your team based on your challenges and maturity level. Either on-site or remotely to establish fundamentals. But most importantly, practice with the group.
Ongoing Feedback
Receive ongoing feedback on your demo performance after the training has been completed. Share your demo recordings and get detailed feedback to keep improving one demo at a time.
Keynotes
Spark new ideas with keynotes that make your team think, laugh - and act. Fresh impulses, hands-on advice, and a few surprises to kick off real change. Multiple times awarded!
Work with me.
Better Demos, More Sales.
Let's talk about how I can best enable you and your team to convert more demos and provide a unique buying experience that sets you apart from the rest!
What My Customers Say About Their Training
Max delivered an exceptional workshop on demo best practices. He also ensured the session was tailored to Personio's unique use cases and had an incredible grasp of our go-to-market motion. The session was not only educational but also a lot of fun for the team too.
Clare Nolan
Head of Global Solution Engineering
I can highly recommend Max 🔥 If you work in presales and not only want to improve your demo skills but master the art of becoming a trusted advisor for your prospect, this workshop is for you. I had a lot of sales trainings in my 10 years working this role and honestly, this was one of the best, probably the best. 🙌🏼
Kevin Kleist
Manager Solutions Engineering Venture Markets
Ready to Improve Your Demos?
Let's talk about how you can unlock your team's full potential and become what I call your organisation's "unfair advantage". Have more meaningful conversations with your customers, better align internally with your sales executives, and make sure that you only work on qualified opportunities. Happy to meet for a coffee - feel free to book any time that suits you via the link below!
Pricing Packages
Select what works best for your and your team. If the below does not meet your needs, reach out to me at any time!
STARTER
DEMOESSENTIALS
Get started with demo best practices
€
3.000
-
INCLUDING
-
4 Hours
-
Up to 5 Participants
-
Remotely
-
Best Practice Sharing
-
Checklists and Cheat Sheets
TALK TO MAX
excl. VAT
ADVANCED
DEMOBOOTCAMP
Enhance skills with practice & feedback
€
7.899
-
INCLUDING
-
8 Hours
-
Up to 8 Participants
-
In-person & Remotely
-
Best Practice Sharing
-
Checklists and Cheat Sheets
-
Demo Exercises
TALK TO MAX
excl. VAT & travel
POPULAR
PRO
DEMOMASTERY
Achieve demo mastery with full customization
TALK TO MAX
-
INCLUDING
-
From 12 Hours
-
From 8 Participants
-
In-person & Remotely
-
Fully Customized Training
-
Best Practice Sharing
-
Checklists and Cheat Sheets
-
Tailored Exercises
-
Final Presentations
TALK TO MAX
excl. VAT & travel
A Few Awards My Mum Put on the Fridge
Coffee Chat?☕
Please, help yourself!
FAQ
Find answers to the most common questions below. If you cannot find the answer you are looking for --> Reach out to me via email, Linkedin or book a meeting via my link.
This training is for anyone who runs demos as part of the customer journey. That includes Solution Engineers, Account Executives, Customer Success Managers, product experts, and even founders. Whether you’re selling, supporting adoption, or driving expansion — if you’re showing your product to a customer, this will help you do it with more clarity, confidence, and impact.
Not at all. Anyone running demos will benefit, from commercial teams to product experts, engineers and business people.
Because showing features isn’t the same as building a strong buying vision. Even good demos can be sharper, clearer, and more impactful. And even if your demo is already great – there is always potential for improvement, and getting and external view on how you are performing.
No. It’s highly practical and focused on real scenarios. You’ll walk away with approaches you can apply immediately. Work on your own opps, and practice in groups and with the team. Demo training only as theory is actually stupid.. 🙂
Exactly. A brilliant demo won’t save a deal if the discovery was shallow or the prep was missing. That’s why we also work on the “before”: planning, handovers, and setting the right expectations. A great demo starts before the screen is shared.
I’m an officially certified trainer for the Great Demo!® methodology and for Mastering Technical Sales. Both are excellent frameworks; much of my work is inspired especially by Great Demo!, which goes beyond demo delivery and ties into the broader sales process.
On top of that, I bring my own practices, tools, and exercises – developed through years of hands-on experience – to help teams apply the method in a modern SaaS context. The result: clear structure, real impact, and demos that drive decisions.
Happy to support you! The best way to build the case is with facts and impact:
What’s your current demo-to-close rate — and what would a small improvement mean for revenue?
Are there examples of well-run demos that helped move deals forward faster?
How consistent is your team’s approach across regions or roles?
Beyond performance, this kind of training also supports employee retention and personal growth. Several of my customers ran internal surveys where the feedback was clear: teams want fresh input and new perspectives from outside trainers — not just internal enablement.
To make things even easier, I offer a free demo review so you can share real examples and concrete suggestions with your leadership team.
Let’s build the case together.
Both are possible. Remote works well. On-site brings energy. We can tailor it to what fits best.
No, I don’t offer 1:1 coaching. Instead, I run regular public workshop sessions that are open to individuals who want to improve their demo skills. Also important: I don’t take money from individuals — my focus is on supporting teams and companies.
From focused 2-hour sessions to full-day workshops. The format depends on your goals and team size.
Stronger demos that are easier to follow, more relevant to your buyers — and help move deals forward faster.
But it goes beyond just demo techniques. You’ll also learn how to better understand your buyers, improve your communication skills, and build the confidence to take a more proactive role in guiding the conversation — instead of just reacting to it.
Yes! From 1:1 coaching to review sessions, habit trackers and ongoing sparring. The goal is to build lasting skills, not just a one-off effect.
I’ve worked as an SE, AE, and led both SE and AE teams — so I know all sides of the table. I bring a mix of practical tools and proven frameworks that your team can apply right away. But more importantly: I focus on long-term change, not just a motivational one-off.
And yes — we’ll have fun. Expect memes that feel funny… until you realize they’re uncomfortably accurate. For you. Or your AE. Or both 😉
Workshops are available in German (my native language) and English. I consider myself slightly funnier in German — but 90% of my workshops have been in English, so that works just as well.
I did learn Spanish and French in school… but let’s not test that in a live training 😄
Yes. While I’m based in Europe, I regularly work with international teams and support global rollouts — both remote and on-site. For larger programs or teams across multiple regions, I also partner with Natasja (based in the Netherlands) and a trusted group of demo experts across EMEA and the US. So whether your team is in Berlin, Boston, or Bangalore — we’ve got you covered.
Workshops are available in German (my native language) and English. I consider myself slightly funnier in German — but 90% of my workshops have been in English, so that works just as well.
I did learn Spanish and French in school… but let’s not test that in a live training 😄
Better
Demos.
More Sales.
Demo coaching for fast-growing SaaS - helping Solution Engineers and Sales with actionable skills and frameworks to close more deals by making complex things suuuuper simple and valuable, so even your parents understand 😉
Software demo training, coaching and workshops for fast-growing SaaS companies and presales/solution engineering teams.
Services
- Demo Workshops
- Demo Feedback
- Keynotes
- SKOs (tbd)
- Demo Automation (tbd)
