BETTER DEMOS, MORE SALES
Master Demo Skills That Close More Deals
Product knowledge won’t close deals. Great demos will. Our trainings and coaching help solution engineers and sellers turn product-heavy presentations into value-driven demos that win customers.
Trusted by 500+ Presales-,
Solution Engineers, and Sellers
Want to join that list?
Technical Expertise Alone Doesn't Close Deals
- Feature-Heavy Demos: Overwhelming prospects with every capability instead of focusing on their specific needs
- Complex Technical Jargon: Speaking in technical terms that don't resonate with business stakeholders
- Lack of Engagement: One-way presentations that fail to create meaningful dialogue with prospects
The Solution
Value-Driven Demos
Learn to transform your technical knowledge into compelling narratives that resonate with decision-makers.
Customer-Centric Storytelling
Learn to frame features as solutions to specific business problems
Easy Demo Language
Learn how to use easy, engaging language to make your message easier to understand
Interactive Engagement
Master techniques that turn presentations into collaborative conversations
― About me
Meet Max Lüpertz
Your Demo Expert and Trainer
I’ve spent over 10 years in presales, sales, and leadership roles – and made more demo mistakes than I can count. My mission now is to help others avoid those mistakes and make their demos more customer-centric, relevant, and engaging.
I’ve coached 500+ solution engineers to feel more confident and deliver demos that go beyond the product, and truly speak to what their customers care about.
Demo Training & Services
Demo
Workshops
Customized training for your team based on your challenges and maturity level. Either on-site or remotely to establish fundamentals. But most importantly, practice with the group.
Demo
Performance Lab
Ongoing training makes the learnings stick and turn into habits, to make sure your team gradually improves. The Demo Performance Lab runs for 90, 180, or 360 days with practice, feedback, and real-world application.
Ongoing
Feedback
Receive ongoing feedback on your demo performance after the training has been completed. Share your demo recordings and get detailed feedback to keep improving one demo at a time.
Keynotes
Spark new ideas with keynotes that make your team think, laugh - and act. Fresh impulses, hands-on advice, and a few surprises to kick off real change. Multiple times awarded!
From One-Time Workshops to Ongoing Coaching
Some teams start with a single workshop (in-person or online) to gain fresh input and practical tools.
Others extend the journey: keynotes to inspire, structured programs to build skills step by step, online coaching for flexibility, and continuous demo reviews to make sure new habits stick.
This way, every team can choose the level of support that fits best, from one-time training to ongoing development, to make sure that new habits stick.
― 500+ SEs and Seller Trained
On-Site Trainings & Workshops
Hands-on, in-person sessions with your team. Practice real demos, get direct feedback, and walk away with skills you can apply immediately.
Remote Workshops
Interactive online workshops that bring the same energy and exercises as on-site — without the travel. Perfect for global teams.
3+ Month Online Coaching Programs
Step-by-step training programs with live sessions, exercises, and continuous feedback. Designed to build habits, not just awareness.
On-Demand Coaching Platform
Access demo tools, templates, and best practices whenever you need them. Self-paced, but with expert guidance at hand.
Continuous Demo Reviews
Ongoing demo reviews and feedback to keep track of your demo performance and keep improving over time
Keynotes & Team Sessions
Inspire your sales or presales team with engaging keynotes that mix stories, humor, and practical demo takeaways.
Watch, Learn, and Grow
What My Customers Say About Their Training
Max delivered an exceptional workshop on demo best practices. He also ensured the session was tailored to Personio's unique use cases and had an incredible grasp of our go-to-market motion. The session was not only educational but also a lot of fun for the team too.
Clare Nolan
Head of Global Solution Engineering
I can highly recommend Max 🔥 If you work in presales and not only want to improve your demo skills but master the art of becoming a trusted advisor for your prospect, this workshop is for you. I had a lot of sales trainings in my 10 years working this role and honestly, this was one of the best, probably the best. 🙌🏼
Kevin Kleist
Manager Solutions Engineering Venture Markets
A Few Awards My Mum Put on the Fridge
Blog
Actionable tips, ready-to-implement advice
and most of my f*ck ups
FAQ
Find answers to the most common questions below. If you cannot find the answer you are looking for --> Reach out to me via email, Linkedin or book a meeting via my link.
This training is for anyone who runs demos as part of the customer journey. That includes Solution Engineers, Account Executives, Customer Success Managers, product experts, and even founders. Whether you’re selling, supporting adoption, or driving expansion — if you’re showing your product to a customer, this will help you do it with more clarity, confidence, and impact.
Not at all. Anyone running demos will benefit, from commercial teams to product experts, engineers and business people.
Because showing features isn’t the same as building a strong buying vision. Even good demos can be sharper, clearer, and more impactful. And even if your demo is already great – there is always potential for improvement, and getting and external view on how you are performing.
No. It’s highly practical and focused on real scenarios. You’ll walk away with approaches you can apply immediately. Work on your own opps, and practice in groups and with the team. Demo training only as theory is actually stupid.. 🙂
Exactly. A brilliant demo won’t save a deal if the discovery was shallow or the prep was missing. That’s why we also work on the “before”: planning, handovers, and setting the right expectations. A great demo starts before the screen is shared.
I’m an officially certified trainer for the Great Demo!® methodology and for Mastering Technical Sales. Both are excellent frameworks; much of my work is inspired especially by Great Demo!, which goes beyond demo delivery and ties into the broader sales process.
On top of that, I bring my own practices, tools, and exercises – developed through years of hands-on experience – to help teams apply the method in a modern SaaS context. The result: clear structure, real impact, and demos that drive decisions.
Happy to support you! The best way to build the case is with facts and impact:
What’s your current demo-to-close rate — and what would a small improvement mean for revenue?
Are there examples of well-run demos that helped move deals forward faster?
How consistent is your team’s approach across regions or roles?
Beyond performance, this kind of training also supports employee retention and personal growth. Several of my customers ran internal surveys where the feedback was clear: teams want fresh input and new perspectives from outside trainers — not just internal enablement.
To make things even easier, I offer a free demo review so you can share real examples and concrete suggestions with your leadership team.
Let’s build the case together.
Both are possible. Remote works well. On-site brings energy. We can tailor it to what fits best.
No, I don’t offer 1:1 coaching. Instead, I run regular public workshop sessions that are open to individuals who want to improve their demo skills. Also important: I don’t take money from individuals — my focus is on supporting teams and companies.
That depends on your needs. A keynote can be as short as 30–60 minutes to inspire and spark awareness. Workshops usually run half a day or 1–2 full days, either on-site or remote. And if you want to go deeper, the Demo Performance Lab offers structured programs over 90, 180, or even 360 days — combining workshops, coaching, and demo reviews to make sure new habits stick and your team gradually improves.
Stronger demos that are easier to follow, more relevant to your buyers — and help move deals forward faster.
But it goes beyond just demo techniques. You’ll also learn how to better understand your buyers, improve your communication skills, and build the confidence to take a more proactive role in guiding the conversation — instead of just reacting to it.
Yes! From 1:1 coaching to review sessions, habit trackers and ongoing sparring. The goal is to build lasting skills, not just a one-off effect.
I’ve worked as an SE, AE, and led both SE and AE teams — so I know all sides of the table. I bring a mix of practical tools and proven frameworks that your team can apply right away. But more importantly: I focus on long-term change, not just a motivational one-off.
And yes — we’ll have fun. Expect memes that feel funny… until you realize they’re uncomfortably accurate. For you. Or your AE. Or both 😉
Workshops are available in German (my native language) and English. I consider myself slightly funnier in German — but 90% of my workshops have been in English, so that works just as well.
I did learn Spanish and French in school… but let’s not test that in a live training 😄
Yes. While I’m based in Europe, I regularly work with international teams and support global rollouts — both remote and on-site. For larger programs or teams across multiple regions, I also partner with Natasja (based in the Netherlands) and a trusted group of demo experts across EMEA and the US. So whether your team is in Berlin, Boston, or Bangalore — we’ve got you covered.
Workshops are available in German (my native language) and English. I consider myself slightly funnier in German — but 90% of my workshops have been in English, so that works just as well.
I did learn Spanish and French in school… but let’s not test that in a live training 😄
Better
Demos.
More Sales.
Demo coaching for fast-growing SaaS - helping Solution Engineers and Sales with actionable skills and frameworks to close more deals by making complex things suuuuper simple and valuable, so even your parents understand 😉
Software demo training, coaching and workshops for fast-growing SaaS companies and presales/solution engineering teams.
Services
- Demo Workshops
- Demo Feedback
- Keynotes
- SKOs
- Demo Automation (tbd)
