Demo Skills Workshop

Better demo habitsin 4 hours

4 hours of quick wins your team can put into practice in their very next demo.

  • 4 hours, online
  • Up to 10 people
  • Ready-to-implement advice
Max Lüpertz on a video call with a distributed demo training group
An online workshop with a global group.

What you learn.

The workshop helps your team spot the habits that get in the way of a good demo and learn what to do instead. Everyone gets something to work on straight away, with easy-to-follow templates and ready-to-use advice.

  • Don’t say: I'll try to be quick.

    Say instead: Let me focus on the most important points.

  • Don’t say: Let me show you…

    Say instead: You’ll notice…

  • Don’t say: Can you see my screen?

    Say instead: You should be able to see my screen.

  • Don’t say: How would your team use this?

    Say instead: How does this compare to what you are doing today?

  • Don’t say: Yes, but…

    Say instead: Yes, and…

  • How to pick up on your buyer’s answers instead of moving straight to the next feature.
  • What to say before showing a feature, so your buyer knows why it matters.
  • How to explain business value in words your buyer would actually use.
  • How to replace vague language, filler words and long explanations.
  • How to keep people involved and finish with a clear next step.
  • Objection handling with the Feel, Felt, Found approach.
  • How to deal with difficult or silly customer questions.

Why this is a good first step.

Start in your next demo.

Start in your next demo. No new process, no company-wide change, no waiting for your sales colleagues. What you learn works on the very next call.

Fix what you control. Each participant gets practical ways to improve the parts of a demo they can influence themselves, whatever the rest of the process looks like.

How the 4 hours run.

One online session, from habits to practice.

We work through real demo examples from the field, compare common habits with better ways to say the same thing, and everyone practices the new phrases on their own demo.

You leave with

Easy-to-follow templates, ready-to-use example phrases and specific changes to try in your next demo.

Context and Value Bridges: language patterns that make every feature relevant.
From the workshop slides.

Is the Skills Workshop the right start?

Pick this if

  • You want quick wins your SEs and AEs can use right away.
  • You have 4 hours, not several days.
  • You want to work with me first, before a bigger commitment.

Go bigger if

You want one repeatable demo process for the whole team, with Sales on board and proof at day 90.

See the 90-Day Accelerator
“Instead of hours of theory, we got practical examples, simple frameworks, and actionable tips that we could immediately apply in our demos.”
Sebastian Schneider, CEO at skybow

Questions

How much does it cost?

The price is fixed and depends on how many people in your team give demos. The Skills Workshop has one price per session, for up to ten people, and you can bring your AEs too. After a 20-minute call, I send you the exact numbers, so you can show them to your boss.

Can I start with the Skills Workshop and switch to the 90-Day Accelerator later?

Yes. If you book the 90-Day Accelerator within 60 days, I subtract the full price of the workshop.

Not sure? Book 20 minutes.

Tell me how your demos go today. I will tell you which option fits, or if neither does.