Deeper Insights
Uncover how your customer actually works today — not just what they told you in discovery.
Easy-to-implement · Free download
Free Demo QuestionsCheat Sheet
Secure your free cheat sheet to have more insightful conversations, and see immediate improvements in your next demo! Used by 800+ SEs.
Why demo questions matter
Better questions, better demos
Your demo is your single-best opportunity to uncover new customer insights. That's why it is important to ask questions that go beyond the usual “Does this make sense to you?” and help you gather new information about their actual way of doing things.
This cheat sheet is my most popular resource by far and is easy to implement for immediate improvements.
This cheat sheet helps you:
Ask questions that uncover how your customer really works today
Turn your demo into a two-way conversation instead of a monologue
Gather insights you can use to tailor the rest of the demo
See immediate improvements in your very next demo
Why this resource exists
Demo questions from a solution engineering perspective
Most demos fail not because of the product, but because we stop being curious the moment we start presenting. The questions you ask during a demo decide whether you discover new insights — or just confirm what you already assumed.
I collected the questions that worked best across hundreds of demos and put them into a format you can keep next to you in every customer call.
It's based on my own experience across presales, account executive, sales director and enablement roles.
Max Lüpertz — Presales Rockstars
What you getA ready-to-use list of demo questions you can apply immediately — before, during and after your next software demo.
The outcome
Level up your demo conversations
A practical question toolkit that focuses on maximising your demo performance — repeatable, actionable and built for real customer calls.
Real Conversations
Turn your demo from a one-way presentation into a dialogue your customer enjoys being part of.
Immediate Impact
Easy to implement: pick two or three questions and use them in your very next demo.
Want your whole team to use it?I run demo and discovery training where better questioning becomes part of how your team prepares and delivers every demo. Start with a 20-minute coffee chat.