Certified Great Demo!® Coach

Great Demo!® workshops,tailored to your team.

Hands-on training in the Great Demo! methodology for solution engineers and sellers, delivered by a certified coach. Turn feature tours into demos that actually move deals forward.

Book a Call with Max
Max Lüpertz delivering a Great Demo! workshop at AVEVA
Great Demo! EMEA

Official Great Demo! Training in EMEA

I’m an officially trained Great Demo! Certified Coach and can deliver both Great Demo! and Doing Discovery workshops for sales and presales teams.

For larger programs, I work closely with Natasja, Marco, and Alvaro from thedemoscene.com as part of the Great Demo! EMEA team.

Together, we have delivered programs for large international software companies, including global rollouts and Sales Kickoffs with several hundred participants.

Great Demo! Doing Discovery
Marco, Natasja, Alvaro and Max at the AVEVA Sales Kick Off
Marco, Natasja, Alvaro and Max at the AVEVA Sales Kick Off
Max Lüpertz being welcomed into the Great Demo! family by Natasja Bax
Being welcomed officially by Natasja Bax as part of the Great Demo! family
Certified by the best

Trained and welcomed into the Great Demo! family

I’m certified by Peter Cohan, the creator of Great Demo!, and officially welcomed into the Great Demo! family by Natasja Bax — one of the most experienced Great Demo! trainers in EMEA.

The workshop

A 2-day working session with live practice and feedback, not a lecture!

Do the Last Thing First

Start with the end result and explain to your customer what the solution to their most critical business issue looks like, before going into detail.

Discovery that drives demos

Tie every click back to a Critical Business Issue, Reasons and Impact.

Live practice, live feedback

You will work on your own cases and with your software, practicing live and receiving actionable feedback.

A repeatable framework

A framework that helps your entire organization speak a common language and establish a replicable demo process.

Global enablement

Need to train a larger or global team?

Some projects need more than one trainer. If you want to roll out Great Demo! across several teams, countries or locations, we can build a program with multiple certified facilitators working from the same methodology and training plan.

Several workshops running in parallel
Different countries and time zones
Global Sales Kickoffs
Multi-step training programs
Great Demo! combined with Doing Discovery
Follow-up coaching and reinforcement
Let’s find the right setup.

You can reach out directly to me or Natasja and we’ll figure out the right setup for your team.

Your coach

Max Lüpertz — certified Great Demo!® coach

Founder of presales.rocks. Trained 500+ SEs and sellers at companies like Unit4, ivalua, Shopify, Ixon Cloud, and Aveva. Certified by Peter Cohan and Natasja Bax to deliver the Great Demo! methodology in-house and online.

Certified Great Demo!® Coach
Great Demo!® Certified CoachAuthorized to deliver Great Demo! workshops, seminars and coaching programs to sales, presales and customer success teams.
Let's talk about your demos.Start with a 20-minute coffee chat. We'll scope a workshop that fits your team, your product and your pipeline.