Do the Last Thing First
Start with the end result and explain to your customer what the solution to their most critical business issue looks like, before going into detail.
Certified Great Demo!® CoachHands-on training in the Great Demo! methodology for solution engineers and sellers, delivered by a certified coach. Turn feature tours into demos that actually move deals forward.
Book a Call with Max
I’m an officially trained Great Demo! Certified Coach and can deliver both Great Demo! and Doing Discovery workshops for sales and presales teams.
For larger programs, I work closely with Natasja, Marco, and Alvaro from thedemoscene.com as part of the Great Demo! EMEA team.
Together, we have delivered programs for large international software companies, including global rollouts and Sales Kickoffs with several hundred participants.


I’m certified by Peter Cohan, the creator of Great Demo!, and officially welcomed into the Great Demo! family by Natasja Bax — one of the most experienced Great Demo! trainers in EMEA.
Start with the end result and explain to your customer what the solution to their most critical business issue looks like, before going into detail.
Tie every click back to a Critical Business Issue, Reasons and Impact.
You will work on your own cases and with your software, practicing live and receiving actionable feedback.
A framework that helps your entire organization speak a common language and establish a replicable demo process.
Some projects need more than one trainer. If you want to roll out Great Demo! across several teams, countries or locations, we can build a program with multiple certified facilitators working from the same methodology and training plan.
You can reach out directly to me or Natasja and we’ll figure out the right setup for your team.


Founder of presales.rocks. Trained 500+ SEs and sellers at companies like Unit4, ivalua, Shopify, Ixon Cloud, and Aveva. Certified by Peter Cohan and Natasja Bax to deliver the Great Demo! methodology in-house and online.
Certified Great Demo!® Coach
Great Demo!® Certified CoachAuthorized to deliver Great Demo! workshops, seminars and coaching programs to sales, presales and customer success teams.