Nobody taught me how to demo.So I’ll teach you.
I never got real demo training. Like most Solution Engineers, I learned by making mistakes, quite a lot of them. These courses are everything I wish someone had taught me earlier, so you don’t have to learn those lessons the hard way.
- Quick winsthat help you immediately
- Short & practicallessons (3–5 min) not theory
- Ready-to-implementand use in your next demo
This was the best, most hands-on demo training I ever received. I seriously tried three things 45 minutes later in my next demo and it worked and I could see the difference.
"Beyond does that make sense?!" - Bad and better demo questions for more meaningful conversations
Many demos fail because of zero to low engagement. And very often, it is because of the questions we ask.
Objection Handling for Demos and SEs
Learn how to handle objections collaboratively without becoming defensive, and how to respond confidently to the objections you'll hear most often in demos.
Mastering Demo Language
Learn how to make complex products feel simple. You don’t need a full demo overhaul to get better. This course focuses on small language habits you can apply immediately to sound clearer, calmer, and more confident in your demos.
Demo Fundamentals
Basics and 101 before going into the individual details
Storytelling for Demos
How to make your demo more engaging, more memorable, and easier to understand.
Present with Confidence
Learn how to stay calm, structured, and in control during every demo with simple tips and a good demo structure.
Demo Preparation & Alignment
Stop winging it, and start winning it - how to better prepare and align every demo with your AE
Different Buyers, Different Demos
The Dark Arts of Demoing
How to handle competitive situations and more...
Bad and Better Demo Habits
Actionable advice around what to stop doing in your demos; and what to do instead!
Sales & SE Demo Alignment
How to better align internally ahead of every demo with your sales counterpart and make sure you use your time the best way
An SE's Guide to MEDDPICC
All you need to know about the most popular sales methodology as a Solution Engineer to add more value to your sales org
A growing course
New modules and lessons are added regularly. Once you’re in, you get everything, forever.
Get a taste of the course.
A sample lesson on how to engage quiet customers and ask more meaningful questions during your demo.
Still got questions?
Yes. As soon as your payment has been confirmed you get immediate access to your course.
If you don’t feel the course has made you better at demos within the first 30 days, send me an email and I’ll refund your purchase. No complicated process.
Prices are shown excluding VAT where applicable. Any applicable taxes are calculated at checkout based on your billing details and local tax rules.
Yes. Whether you have been demoing for three months or ten years, the courses focus on practical improvements most Solution Engineers were never formally taught.
No. Everything is designed to be applied in your very next demo: practical techniques, real examples and small improvements with immediate impact.
Forever. You also get all future updates and new lessons added to the course at no additional cost.
All payments are processed securely. You can pay with all major credit and debit cards, Apple Pay, Google Pay and other common payment methods.
Absolutely. For five or more people, get in touch and I’ll put together a team package with volume pricing.
Most lessons are 3 to 5 minutes long, so you can improve one skill at a time without setting aside hours.
Yes. The courses work on desktop, tablet and mobile, so you can learn whenever it suits you.
Start with one course. Change one habit.
Prefer live coaching for the whole team? The demo workshop and demo feedback as a service pick up where the courses end.
Browse the Demo Playbook