FOR HEADS OF SOLUTION ENGINEERING

Build a stronger SE team without reviewing every demo yourself.

Enabling your team is one of your main jobs, but your time is too valuable to spend six hours a week watching demo recordings. Get the insights you need from your team’s demos, so you can spend more time actually coaching them, working on the biggest gaps and helping them improve.

1,000+demos reviewed
500+sellers trained
15+years in software sales
Max Lüpertz — demo training for Head of Solution Engineering
YOUR REALITY

Does this sound familiar?

Questions most SE leaders ask themselves once the team grows beyond a handful of people.

Why does every SE on my team demo differently?
How do I coach a growing team without spending hours reviewing recordings?
How do I get strong performers to share what works instead of everyone inventing their own approach?
How do I onboard new SEs faster without lowering the quality bar?
How do I know whether training actually changed behaviour after the workshop?
WHAT YOU SEE TODAY

What that usually looks like

The problems usually show up in small ways first, but they become expensive as the team grows.

Quality depends on the individualEvery SE has their own demo style and quality depends too much on the person in the room.
Feedback without a standardManagers give feedback, but there is no shared standard for what a good demo actually looks like.
Onboarding by imitationNew hires learn mostly by copying whoever happens to train them.
Reviews only after failuresDemo reviews happen when something goes wrong, not as part of a repeatable coaching rhythm.
WHERE YOU WANT TO GET

What better looks like

A team that knows what good looks like and can improve without waiting for the manager.

A repeatable approachA shared demo approach across the team without making everyone sound the same.
Clear coaching criteriaFeedback becomes faster and more useful because everyone uses the same language.
Faster onboardingNew SEs have examples, standards and a process to follow from day one.
More ownershipSEs take responsibility for their own development instead of waiting for reviews.
HOW I HELP

Build a coaching system your team can actually use.

Four areas, each tied to how your team learns and delivers demos every week.

01

Assess current demos

Review real recordings and identify the patterns that hold the team back.

02

Create a shared standard

Define what good looks like for your team, product and sales process.

03

Train the team

Build stronger habits around structure, questions, value and buyer engagement.

04

Keep improvement going

Use regular reviews and coaching so skills do not disappear after the workshop.

WAYS TO WORK TOGETHER

Choose the level of support your team needs.

Start small

Demo review

A review of a sample of your team's real recordings, with the patterns that matter most.

Learn more
Build a system

DemoRamp program

Ongoing reviews, coaching and reinforcement so improvement becomes part of the rhythm.

Learn more
Working with Head of Solution Engineering teams
WHY THIS MATTERS FOR YOU

Your team should get better without creating more work for you.

As your team grows, you cannot be the quality control for every demo. The goal is to give people enough structure, feedback and ownership to improve themselves while you focus on the bigger job of leading the team.

  • Spend less time fixing individual demos.
  • Give better feedback with a shared language.
  • Build a team that can coach and improve itself.
PROOF

Built for teams that want continuous improvement, not another one-off training day.

45%fewer unqualified demo requests
3 weekstime to demo for new hires, down from 3 months
5h+per week freed from manually reviewing calls
I'd love to review more demos and give my team more feedback, but doing it properly easily takes two hours per demo. So it was always one of the first things to get pushed aside. Demo Feedback as a Service changed that. My team finally gets regular, specific feedback without it taking hours out of my week.
Head of Solution Engineering, B2B software
FAQ

Questions you may have.

How much time will this require from me and my managers?

Very little. I work with recordings of real demos, so nothing needs to be scheduled or staged. You get the findings and a clear recommendation; your managers stay in the loop without extra review hours.

Can you work with our existing sales or demo framework?

Yes. Whether you run MEDDPICC, Command of the Message, Great Demo! or your own model, I build on it instead of replacing it, so the language stays familiar to your team.

Can we start with a few demos before committing to a larger program?

That is the usual starting point. We review a small sample first, look at what comes back, and then decide together whether a workshop or an ongoing program makes sense.

How do we make sure people keep using what they learn?

Through repetition, not intensity. Regular short reviews, a shared standard and coaching moments in the normal week are what turn a workshop into changed behaviour.

NEXT STEP

Let's look at how your team demos today.

Send me a small sample of real demos. We will identify the biggest patterns first, then decide whether a workshop or ongoing program makes sense.

Review my team