6 articles
If you’ve ever had to deal with external consultants during a customer’s vendor selection process, you know the struggle. You walk into the meeting, ready to solve the customer’s problem, and then it happens. The consultant shows up with their massive feature matrix. “Does your p
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Have you ever noticed how you can effortlessly recall the layout of your favorite café but struggle to remember a simple grocery list? This contrast is due to the power of spatial memory. By harnessing this natural ability, you can enhance your audience’s retention of the key mes
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Buying complex enterprise software has become more difficult than ever before. What has been a linear process in the past (and is still illustrated this way) has become a tedious back and forth. Rather than following a clear structure, it is a concurrent process of searching for
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Overcoming the urge to show all you bells ans whistles is tough. Every feature has its right to exist and has been developed for a reason. But going into too much detail can quickly cause an information overload and is one main reason for losing your audience and ultimately their
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The importance of avoiding monologues and a good „Talk-to-Listen“ Ratio In one of the previous articles we have covered the ideal duration of your software demonstration. Furthermore, extensive data analysis has revealed that winning demos stimulate conversations, especially duri
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The Importance of Managing Complexity Managing the complexity of your software demonstration is a key success factor for not losing your audience. In one of our recent blog-posts, you can learn that winning demos are delivered in short sprints rather then endless monologues. When
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