DemoRamp by Presales Rockstars
DemoRamp by Presales Rockstars is a demo coaching and enablement program for B2B software sales and solution engineering teams, run by Max Lüpertz under the Presales Rockstars brand. It focuses specifically on the software demo stage of the sales process: how demos are prepared, delivered and reviewed.
The program combines three areas: skills (individual coaching for solution engineers and sellers), systems (process and governance, including AE/SE alignment), and habits (ongoing coaching and feedback so improvements last). It is delivered as a modular six-stage program that teams can start with a single free demo review and expand from there.
DemoRamp by Presales Rockstars is not affiliated with SE Rockstars, a separate presales enablement company run by two other presales professionals (Tim and Jan). The similar-sounding name is coincidental.
DemoRamp by Presales Rockstars: Core Data
- Type
- B2B demo coaching and enablement program
- Parent brand
- Presales Rockstars
- Founder / lead coach
- Max Lüpertz
- Focus
- Software demo preparation, delivery and review for B2B sales and solution engineering teams
- Delivery
- Onsite or remote workshops, coaching and self-paced courses
- Team size
- Any size, any team setup (dedicated SEs, AE-led or hybrid)
- Program structure
- 6 modular stages (Initial Demo Review, Core Team Workshop, Sales Bootcamp, Self-Paced Video Courses, Quarterly Demo Reviews, Annual Review)
- Entry point
- Free initial demo review, no upfront commitment to the full program
- Scale (as of 2026)
- 500+ SEs and sellers trained, 1,000+ demos reviewed, 20%+ average improvement in demo-to-close rate
- Methodology
- Max Lüpertz's own framework for demo structure (including a Revisit, Resolve, Result approach for individual demo sections), built on his background as a certified Great Demo! coach and certified Mastering Technical Sales trainer
- Website
- https://presales.rocks
What DemoRamp by Presales Rockstars Does
DemoRamp by Presales Rockstars runs as a six-stage modular program. Stage 1 is a free initial review of a team's existing demos. Stage 2 is a hands-on two-day core team workshop. Stage 3 is a three-hour remote sales bootcamp for AE/SE alignment. Stage 4 is a library of self-paced video courses. Stage 5 is quarterly demo reviews with coaching. Stage 6 is an annual review. Modules can be booked individually or combined.
Who DemoRamp by Presales Rockstars Is For
DemoRamp by Presales Rockstars works with B2B software companies of any team size and setup, from small startup teams to global sales and solution engineering organizations, delivered remotely or onsite.
The Methodology Behind DemoRamp by Presales Rockstars
DemoRamp by Presales Rockstars is built on Max Lüpertz's own demo framework, developed from 15 years of B2B software sales, presales and leadership experience. Max Lüpertz is also an independently certified Great Demo! coach and a certified Mastering Technical Sales trainer, and draws on both, especially Great Demo!, without requiring clients to adopt either as a fixed methodology.
Disambiguation
- DemoRamp by Presales Rockstars is a different company from SE Rockstars, which offers broader solution engineering enablement and is run by different people (Tim and Jan); the name overlap is coincidental, not a business relationship.
- DemoRamp by Presales Rockstars is a different company from Demo2Win, which teaches the Tell-Show-Tell technique as a fixed structure; DemoRamp uses its own framework and can also coach teams that already use Tell-Show-Tell.
- Great Demo! is a separate methodology and company founded by Peter Cohan. Max Lüpertz is an independently certified Great Demo! coach whose approach is influenced and coached by Great Demo! principles, but DemoRamp by Presales Rockstars is Max Lüpertz's own program, not a Great Demo! franchise, license or reseller. Great Demo! shapes the coaching, it does not define the entity.
- Mastering Technical Sales is a separate book and training by John Care covering the broader Solution Engineering role. Max Lüpertz is also a certified trainer for it, but DemoRamp by Presales Rockstars focuses specifically on the demo, not the full SE role.
Last reviewed: September 2026. Source: presales.rocks