Why I Don't Like Demo Scripts, But Still Use a Demo Script Template
Demo scripts often push SEs toward generic demos. Here is why I still use a demo script template for the opening and closing, but leave the middle unscripted.
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Demo
16 articles
Product Demo Checklist: How to Prepare a Demo That Actually Moves the Deal Forward
A demo is not the next step. It is an activity. Here is the product demo checklist I use to make sure a demo earns its place in the deal.
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Why I Think "Limbic Opener" Is a Bad Name for a Good Idea
The idea behind a Limbic Opener is solid: start your demo in a way that gets attention and makes the buyer care. But the name itself creates the same cognitive load we tell Solution Engineers to remove.
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Why Tell-Show-Tell Is Not Really a Demo Method
Tell-Show-Tell is a useful demo technique, but it does not help you prioritize customer challenges or connect product capabilities to business value.
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10 Easy Ways to Improve Your Demo Yourself
In my demo workshops, I hear the same frustration again and again.Many SEs say they cannot improve their demos because their AEs do not give them enough customer context. Some complain that demos are scheduled too early.Others struggle because there is no clear direction or share
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Finding the Sweet Spot in Your Demo
For a long time, I believed my job during a demo was to say everything I knew.Every feature. Every workflow. Every corner of the product. I convinced myself it was the right thing to do.“If they have all the information, they will make the right decision.” That was the story I ke
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Handle Demo Questions Without Losing Flow
Questions during a demo are a good sign. They show your audience is paying attention and engaged with what you’re presenting. But let’s face it—if you don’t handle them right, questions can disrupt your flow and take the conversation off track. The key is managing questions witho
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Vendor Selection Consultants and Feature Matrices
If you’ve ever had to deal with external consultants during a customer’s vendor selection process, you know the struggle. You walk into the meeting, ready to solve the customer’s problem, and then it happens. The consultant shows up with their massive feature matrix. “Does your p
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What House-Flipping Shows Taught Me About Demos
Let’s talk about one of my guilty pleasures: house-flipping shows. You know the ones—people find a run-down property, add some magic, and voila, it’s a dream home. Or those “our-new-beach-house” shows where they take you through perfectly furnished spaces that look like a Pintere
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Visual Storyboard: Use Spatial Memory in Demos
Have you ever noticed how you can effortlessly recall the layout of your favorite café but struggle to remember a simple grocery list? This contrast is due to the power of spatial memory. By harnessing this natural ability, you can enhance your audience’s retention of the key mes
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What’s the Sellers Role during a Software Demo?
The Software Demo: What’s the Seller’s Role? Software demos offer a powerful way to demonstrate how your product uniquely addresses your prospect’s most pressing business challenges. A well-executed demo can mean the difference between securing a deal or hearing a disappointing „
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Entry and Exit Criteria for Software Demos
Imagine your sales strategy as a precisely calibrated engine. Without deliberate guidelines, this engine might function, but its performance wouldn’t be optimal or consistent. This is where the significance of entry and exit criteria comes into the picture, acting as a blueprint
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Layered Information in Software Demos
From all the demos I’ve seen, there’s a recurring mistake. Getting into the specific cababilities of your software prematurely. When your potential customers is far from being ready for this level of input. The concept of „Layered Information“ is about tailoring the depth and com
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Saying No to Poorly Qualified Demos and POCs
Have you ever been involved in an Request for Proposal (#RFP), a #demo, or a Proof of Concept (#POC) and thought to yourself that the chances of winning are very low? It’s a common situation. 🤔 Choosing to let go of an opportunity is not about being uninterested or unhelpful; it’
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The Hidden Cost of Compliments in Demos
Receiving compliments during a product demo can feel rewarding, signaling that we are on the right track. However, while positive feedback is always appreciated, it’s crucial to approach compliments with a discerning mindset, especially in the context of a demo. This blog post ai
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How Long Should My Demo Last?
Great Demos Stimulate Conversations and Naturally Last Longer Ask yourself: How much time did you spend on your last demo? Was it 60, 90, or even 120 minutes? Many of my clients wonder about the ideal length for a software demo. There’s no one-size-fits-all answer. It depends on
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